Ads Specialist / Performance Marketing Specialist

1. Campaign Setup:

• Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.
• Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.
• Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).

2. Campaign Optimization:

• Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.
• Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.

3. Performance Monitoring:

• Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.
• Detect issues early (e.g., under delivery, overspending, low conversion) and flag for resolution.

4. Execution Support:

• Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.
• Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Job Requirements:

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating closely with a small, fast-paced team.

Job Type: Full-time

Pay: Php28,000.00 - Php30,000.00 per month

Benefits:

• Paid training

Work Location: In person