Business Development Manager (Mobile / Digital Advertising | Apac)

We are working with a leading mobile advertising technology platform with a strong presence across Asia, focusing on innovative mobile solutions and publisher partnerships. As part of their APAC growth strategy, they are looking for a business development professional to help deepen market coverage, build new partnerships, and drive revenue in Southeast Asia and beyond.

Key Responsibilities:

Client Development & Relationship Management

• Identify and approach local gaming developers, publishers, and distributors through industry events (e.g., TGA, GDC), business meetings, and online conferences.
• Understand client needs in depth and design customized advertising proposals for different gaming products (SLG, MMO, RPG, etc.).
• Drive deal closing, budget conversion, and long-term cooperation.
• Maintain regular follow-ups, strengthen client relationships, and identify repeat or upsell opportunities to increase client lifetime value (LTV).

Market Research & Competitive Analysis

• Monitor gaming market trends (e.g., regional user preferences, compliance policies) to provide insights that guide business expansion.
• Analyze competitors’ ad strategies and partnership models, identify differentiation points, and support tailored market entry plans.

Cross-functional Collaboration

Job Requirements:

• Bachelor’s degree or above in Marketing, International Trade, Media, Game-related fields or similar
• Minimum 3 years’ experience in a business development / account management role at an advertising agency or adtech company .
• Strong local client network; candidates with gaming client resources highly preferred.
• Familiarity with gaming markets in Southeast Asia, Hong Kong, Macau, and Taiwan .
• Proficient in Excel, SQL, or Google Analytics; able to use data to support business decisions.
• Knowledge of mobile OEM ad platforms and native advertising tools (e.g., Meta Ads, Google Ads, Apple ASA) is a plus.

Regret to inform you that only shortlisted candidates will be notified.

www.dadaconsultants.com

Licence Number: 18S9037

EA Registration Number: R23112003

Business Registration Number: 201735941W