Business Intelligence Analyst

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

The Business Intelligence Analyst develops data-driven solutions and insights to enhance revenue, media, and client performance understanding. The role leverages BI tools, data modeling, and AI-driven analytics to support Mediacorp's omnichannel strategy and transformation initiatives.

This role combines data engineering, business analysis, and predictive modeling to power strategic decision-making across Mediacorp. It is responsible for developing Power BI dashboards, driving advanced analytics projects, and providing analytical support for AI and automation initiatives.

Responsibilities

• Design, develop, and maintain Power BI dashboards for revenue, client, and performance analytics
• Conduct advanced analytics to support the development of Mediacorp's omnichannel marketing proposition
• Perform cross-platform media analysis for TV, Radio, and Digital to evaluate performance partnerships
• Apply statistical modeling and forecasting to identify trends and business opportunities
• Partner with data engineers, commercial analysts, and AI teams to automate and optimize analytical workflows
• Support AI and data innovation projects that drive business efficiency and insight generation
• Present complex analytical findings in clear, business-focused terms for senior stakeholders

Challenges

• Balancing hands-on technical development with strategic interpretation
• Ensuring data consistency and integrity across disparate systems
• Translating advanced analytics into business language for diverse stakeholders

• Bachelor's degree in Data Science, Statistics, Computer Science, or related field
• Certifications in Power BI, data analytics, or AI/ML advantageous
• 5 to 8 years in BI, analytics, or data science roles
• Experience in media analytics, marketing science, or commercial analytics preferred
• Expertise in Power BI and DAX for dashboarding and data modeling
• Advanced proficiency in SQL, Python, or R for data analytics
• Knowledge of machine learning and predictive analytics methods
• Familiarity with media metrics, campaign data, and omnichannel measurement
• Understanding of data architecture and governance principles