Chief Marketing Officer / Head Of Marketing (Fintech)

Job Description:

Our client is an innovative and fast-scaling fintech company revolutionizing digital financial services in Southeast Asia. Headquartered in Singapore, the firm offers cutting-edge solutions in digital payments, lending, wealth tech, and personal finance. As part of its next phase of growth, the company is looking for an experienced and data-driven Chief Marketing Officer (CMO) / Head of Marketing to lead its marketing efforts and build a powerful brand presence in the Singapore market. This individual will be responsible for shaping and executing the full marketing strategy across brand, digital, customer acquisition, and engagement.

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Key Responsibilities:

• Develop and lead the end-to-end marketing strategy to drive brand awareness, user acquisition, engagement, and retention in Singapore
• Oversee performance marketing, content strategy, digital campaigns, SEO/SEM, PR, and influencer marketing
• Collaborate with Product, Growth, and Data teams to align marketing efforts with user experience and product development
• Build and manage a high-performing marketing team across brand, digital, content, and communications
• Define and own marketing KPIs, campaign ROI, and customer lifetime value metrics
• Identify market trends and consumer insights to shape messaging and go-to-market initiatives
• Manage external agencies, media partners, and marketing vendors to optimize outcomes
• Ensure all marketing activities are compliant with MAS regulations and fintech industry standards
Represent the voice of the customer internally, ensuring all campaigns are audience-centric and data-informed

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 10 years of progressive marketing experience, with at least 3–5 years in a senior leadership role within fintech, digital banking, or consumer tech industry
• Proven track record of developing and executing marketing strategies that delivered measurable user and revenue growth in Singapore
• Strong expertise in digital marketing, growth marketing, brand building, and PR
• Analytical mindset with experience using marketing analytics platforms and CRM tools (e.g., Google Analytics, HubSpot, Mixpanel)
• Entrepreneurial spirit and ability to thrive in a fast-paced, agile startup environment
• Excellent leadership, communication, and stakeholder management skills
Strong understanding of the Singapore fintech ecosystem, regulatory landscape, and consumer behavior

EA Licence No: 23S1615