Cold Email & Linkedin Outreach Specialist (Ai-Driven Lead Generation For Advertising Agency)

We are looking for a highly skilled and resourceful outreach specialist to fully own our cold email and LinkedIn lead generation efforts.

This is NOT a basic list-pulling role.

You will be responsible for sourcing highly qualified leads using creative, outside-the-box methods and executing outreach strategies that consistently generate booked calls.

Key Responsibilities:

Cold Email Lead Generation & Outreach

• Build highly targeted lead lists based on our ICP (ecommerce brands)
• Source leads from non-traditional channels such as:
• Trade show exhibitor lists
• Event attendee lists
• Niche directories
• Marketplace seller data
• Website scraping and custom data workflows
• Avoid reliance on tools like Apollo or other oversaturated databases
• Verify and enrich email data using advanced methods
• Build and manage cold email campaigns (copy, sequences, testing)
• Continuously optimize for open rates, reply rates, and booked meetings

LinkedIn Outreach

• Execute strategic outbound campaigns via LinkedIn
• Identify and target decision-makers within ecommerce brands
• Craft personalized connection and follow-up messaging
• Build conversation flows that convert into meetings
• Manage inbox and respond to prospects in real-time

AI Implementation

• Integrate AI tools into the entire workflow, including:
• Lead sourcing and enrichment
• Personalization at scale
• Copywriting and sequence optimization
• Workflow automation
• Continuously improve systems using AI to increase efficiency and results

Requirements:

• Proven experience generating leads through cold email AND LinkedIn outreach
• Strong ability to source leads without relying on Apollo or similar tools
• Experience using unconventional or creative data sourcing strategies
• Deep understanding of ICP targeting (ecommerce / Amazon brands preferred)
• Strong copywriting skills for cold outreach
• Experience with AI tools (ChatGPT, Clay, scraping tools, automation platforms, etc.)
• Highly analytical and data-driven mindset
• Self-starter with the ability to build systems from scratch

What We’re Looking For:

• Someone who thinks differently and finds opportunities others miss
• Someone who can own the entire outbound pipeline
• Someone focused on results, not just activity
• Someone who can build a scalable outreach engine, not just send messages

Compensation:

• Base pay (DOE)
• Performance-based bonuses tied to qualified leads and booked meetings

How to Apply:

Please include the following in your application:

• A breakdown of how you currently source leads without using Apollo
• Examples of cold email campaigns you’ve built (metrics included if possible)
• Your LinkedIn outreach strategy (step-by-step)
• AI tools and workflows you use in your process

Pay: $6.00 - $10.00 per hour

Work Location: Remote