Community Experience And Social Content Creator

East West Tea is seeking a talented, passionate, and experienced Community Experience and Content Creator to join our Yogi TEA-m!

The Community Experience and Social Content Creator will own the regional organic social and community experience strategy and translate that strategy into high-impact content and experiences that drive brand love, community growth, and retail performances across North America. Bringing content and community concepts to life, partnering closely with marketing, creative, sales and product teams to build a fun and authentic connection between our brand and the communities we serve.

• We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?
• This position is preferred to be located in Eugene, Oregon, will potentially consider candidates remotely.
• As a certified B Corp, we’re a company that lives our values every day.
• We work in a LEED certified facility which prioritizes the planet in our daily operations and optimizes our employee experience while at work.
• We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.
• Our Nourish Market provides employees subsidized healthy lunch and snack options.
• We commit to our purpose in every aspect of our culture.
• We have employees that are committed to “Doing Good” in our community and around the world.
• We are a growing company with products that customers love.
• We believe in investing in you and your growth and development.

WHAT YOU’LL OWN:

Content Creation 60% of time

• Own the North American organic social strategy, including channel positioning, content mix, platform growth goals, and performance benchmarks
• Manage day-to-day brand content creation for Yogi’s social channels (IG, TikTok, YouTube, etc.)
• Define and optimize content KPI’s (engagement, reach, conversion) and use insights to inform strategy and investment decisions
• Retail content production: short-form videos, UGC-style assets, creator-style storytelling, and performance-driven variations
• Stay on top of platform trends and adapt them into on-brand concepts

Community Experience 40% of time

• Own the regional community experiences roadmap, including event strategy, partner selection, activation cadence, and success metrics
• Plan and execute community events, activations, and experiences that deepen brand love and drive measurable retail and digital engagement across North America
• Collaborate with ambassadors, influencers, and local partners to create authentic brand moments that introduce key products, generate trial, and build brand loyalty
• Manage and optimize a regional community and activation budget, ensuring efficient spend and measurable ROI
• Lead and execute activation concepts that reflect local culture, amplify brand values, and align with seasonal marketing or retail objectives

WHAT YOU KNOW AND HAVE EXPERIENCED:

• Bachelor's Degree and 3+ years of relevant experience in content creation and community building
• Minimum of 5+ years of relevant work experience in lieu of degree
• Strong portfolio showcasing short-form video, storytelling, editing, and platform-native content
• Strong proficiency in video editing tools (Final Cut, Premiere, CapCut) and basic design tools
• Strong understanding of organic social creative best practices- what drives performance on Meta/TikTok
• Food, Beverage or CPG experience preferred
• Comfortable traveling domestically and internationally

• Strong critical thinking ability to navigate and solve complex problems
• Solid work ethic, self-starter, and result-oriented
• Natural ability to develop strong, trusting relationships
• Enjoys collaborating with cross-functional partners
• Responsible and a high degree of ownership
• Thrives in an ever-changing work environment
• Effectively managing a multitude of work responsibilities
• Balances attention to detail and swift execution

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.