Content Writer (Functie Op Locatie)

Afdeling:

Marketing

Functieomschrijving:

Wij zijn op zoek naar een Nederlandstalige Content Writer voor ons kantoor in Thorn.

De verantwoordelijkheden van de Content Writer omvatten het schrijven van teksten die bedoeld zijn om te verkopen via onze marketingcampagnes, het uitvoeren van grondig onderzoek naar branchegerelateerde onderwerpen en het bedenken van ideeën voor nieuwe content.

Ben je bekend met het produceren van online content en heb je oog voor detail? Dan willen we je graag ontmoeten. Je kunt tijdens je sollicitatie gerust voorbeelden van je werk of een portfolio met gepubliceerde artikelen delen.

Verantwoordelijkheden:

Research industry-related topics (combining online resources, interviews and studies)
Writing clear marketing texts to promote our products/services
Writing copy intended to sell for Facebook Ads, CPC Campaigns, Social Media Campaigns, Newsletters and other marketing channels
Writing content using copywriting principles for our websites and landing pages
Preparation of well-structured concepts using Content Management Systems
Proofreading and editing blog posts before publication
Submit work to the marketing team for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Manage social media accounts and promote content on social media
Identify customer needs and gaps in our content and advise on new topics
Ensure overall consistency (style, fonts, images, and tone)
Updating the content of the website as necessary
Assist in creating style guides or suggest changes to ensure that the content is consistent and clear
Doing research on a particular topic
Assist with other translation and content-driven projects that the team is tasked with

Functie voorwaarden:

At least 3 years of demonstrable work experience as a Content Writer, Copywriter or similar position
A solid knowledge of copywriting principles designed to convert
Portfolio of published ads or landing pages
Experience doing research using multiple sources
Understanding of target audiences and AIDA principles
Familiarity with web publishing
Excellent writing and editing skills in Dutch and English
Hands-on experience with Content Management Systems
Ability to meet deadlines
BSc in Marketing, English, Journalism or related subject
Understanding grammar rules and constructing clear sentences
Paying attention to things like flow, readability and sentence structure
Computer skills, as content writers use computers to create projects and communicate with their team
Understanding Search Engine Optimization Best Practices
The ability to collaborate with marketing team members to complete projects
The ability to provide feedback on writing projects
The ability to write persuasive copy that attracts target audiences