Creative Specialist

Travel Requirements: This position requires domestic and international travel for trade shows, company events, content creation, and other business-related activities. Travel destinations may include, but are not limited to, Texas, Wisconsin, North Carolina, Canada, Mexico, and additional locations as needed.

• Develop and maintain brand guidelines across all portfolio companies, ensuring visual consistency across digital, print, and social platforms.
• Act as a brand guardian, ensuring alignment with style guides, color schemes, and typography in all creative outputs.

• Print Collateral: Design trade show materials, product catalogs, brochures, packaging, and sales sheets.
• Digital Assets: Create banner ads, website graphics, email templates, infographics, and other digital assets.
• Social Media Content: Develop platform-specific content including graphics, videos, animations, and interactive posts for channels such as Facebook, Instagram, LinkedIn, and YouTube.

• Develop, implement, and refine social media strategies that align with overall marketing goals.
• Plan, schedule, and publish content across various platforms using scheduling tools.
• Monitor engagement metrics (likes, comments, shares) and respond to inquiries in coordination with the customer support team.
• Analyze performance data and adjust strategies for maximum engagement and growth.
• Collaborate with the Content & Copywriting Specialist on captions, CTAs, and hashtag strategies.

• Partner with the Digital Marketing Specialist to develop assets for Google Ads, SEO-driven content, and eCommerce platforms.
• Collaborate with the Content & Copywriting Specialist to integrate compelling visuals with strategic messaging.
• Work with the Creative Director to develop and execute creative campaigns, maintaining consistency across all channels.
• Coordinate with the Sales & SME Team to ensure technical accuracy in product-related content.

• Manage multiple design and social media projects simultaneously in a fast-paced environment.
• Use project management tools (e.g., Monday.com) to track deadlines, organize feedback, and communicate timelines.
• Ensure organized file management, proper version control, and accurate documentation for all creative projects.

• Stay current with design trends, social media algorithms, and emerging marketing technologies.
• Propose innovative creative concepts and social media strategies to enhance audience engagement and brand presence.

• Proof all visual assets for errors before publication or printing.
• Test and optimize designs for different devices, screen sizes, and platforms.
• Conduct post-campaign reviews and integrate lessons learned into future creative strategies.

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field (or equivalent experience).
• 5+ years of professional experience in graphic design and social media management, preferably in a multi-brand or agency environment.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with social media management tools (e.g., Hootsuite, Buffer, Later).
• Experience with video production, including filming, lighting, and basic setup, with familiarity in editing tools like Premiere Pro or After Effects as a plus.

• A robust portfolio showcasing digital, print, and social media campaigns, with a preference for technical or industrial marketing assets.

• Strong understanding of social media metrics, analytics tools, and data-driven optimization strategies.

• Excellent communication skills, comfortable working across teams and integrating feedback.
• Strong organizational abilities, capable of handling multiple priorities and meeting tight deadlines.

• Experience with eCommerce design and creating assets for platforms like Amazon, Shopify, or custom marketplaces.
• Expertise in brand development and evolving visual brand identities.
• Ability to support basic product photography and coordinate with videographers.
• Experience managing social media communities, responding to queries, and fostering engagement.

• Prolonged periods of sitting/standing at a desk and working on a computer.
• Must be able to lift up to 25 pounds at times.
• Must be able to access all areas of the facility to determine needs.

• Competitive salary based on experience

• Comprehensive benefits package
• Professional development opportunities.
• An inclusive and collaborative company culture.

• 401(k) with company match
• Medical insurance
• Dental insurance
• Vision insurance
• Short-term / Long-term Disability
• Life insurance
• Paid Time Off
• 10 Paid Company Holidays (includes one Floating Holiday to be used at the employee’s discretion.
• Paid Parental Leave

• Annual Bonus

• Monday to Friday

• In person

Why Join Us?

• Creative Variety: Work across diverse brands, each with unique challenges and creative opportunities.
• Meaningful Impact: Shape how our brands are perceived globally through your design and social media efforts.
• Collaborative Environment: Join a dynamic team that values cross-functional collaboration and innovative thinking.
• Professional Growth: Access opportunities for leadership roles and skill development as our business continues to expand.