Crm Manager

Localised is local-first ecommerce. We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures. With our own all-inclusive global ecommerce platform, we rapidly design, build, operate, optimize and market highly localised country-specific ecommerce sites in foreign markets for coveted brands. We help brands go global by being local. We are based in Toronto, New York and London, and are proud to have our clients include Urban Outfitters, Anthropologie, American Eagle Outfitters, ASOS, Saks Fifth Avenue and more. We are what brands expanding globally do next.

We're looking for a CRM Manager. We are seeking an experienced CRM Manager to develop and oversee our email and SMS marketing programs, driving customer engagement, retention, and revenue growth. The ideal candidate will have deep expertise in Klaviyo and a proven track record of building high-performing automated email flows and CRM programs for ecommerce brands. This position offers the opportunity to work with renowned U.S. and UK brands and put lots of data to work.

We are only looking for candidates who are able and willing to work in either our Marlow, UK office, or our Toronto, Canada office.

More specifically, you will:

• Develop and implement comprehensive and localised email marketing strategies for multiple fashion and lifestyle brands in multiple countries
• Build, optimize, and manage automated email flows in Klaviyo, including welcome series, abandoned cart, post-purchase, and loyalty programs
• Optimize email deliverability and maintain high sender reputation across all markets
• Monitor and improve key email metrics including open rates, click-through rates, and conversion rates
• Segment customer lists and personalize messaging to maximize engagement and revenue
• Analyze campaign performance and provide regular reporting on email marketing KPIs
• Collaborate with Trading Managers, Paid Media Managers and Content Coordinators to align email content with overall marketing goals
• Stay up-to-date on email marketing best practices and Klaviyo platform updates

We would love to hear from you if you have:

• 3+ years of experience developing and managing email marketing programs for an ecommerce brand
• Expert-level knowledge of Klaviyo, including advanced segmentation and automation capabilities
• Strong understanding of email deliverability best practices
• Experience running localised email campaigns in multiple countries
• Excellent analytical skills with the ability to derive actionable insights from data
• Strong written communication skills, with the ability to craft compelling email copy
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications:

• Experience running campaigns for multiple brands
• Experience in the fashion/apparel industry
• Knowledge of additional ESPs beyond Klaviyo
• Familiarity with loyalty program management
• Experience with A/B testing and optimization techniques

What we value:

• We seek the truth. We are empathetic. We listen intently. We do not pretend to know when we don't. We ask questions. We are objective. We are open-minded.
• We speak the truth. We are transparent. Opacity takes too much work. We have a point of view. We share our point of view. We say what we mean. We mean what we say.
• We optimize for outcomes. We celebrate results. We do things that make a difference. We hold ourselves and each other accountable. We are driven. We know what we need to do. We got this.
• We innovate together. We are collaborative. We accomplish more together. Our broad perspective is a superpower. We are clever and resourceful. We solve hard problems in clever ways. We are strength in numbers.
• We are brave. We are bold and ambitious. We are adventurous. We choose paths not travelled. We choose the hardest problems. We are the ones in the arena. We are the ones who knock.