Crm Manager
Posted on June 13, 2025 by Therapie Clinic
- Dublin, Ireland
- N/A
- nan
About the Role
Thérapie Clinic is a leading provider of Aesthetic Medical and Body treatments, with over 70 clinics across Europe and New York. Driven by empowerment, disruption, and growth, we prioritize client satisfaction in everything we do. We are hiring a CRM Manager within our Marketing Team.
We want people to ‘Do their best work at Thérapie’ and as part of the Clinic Team, you will be integral to creating that environment and culture.
Requirements
- Owning the email/push/SMS campaign roadmap and ensuring it is always followed for all business units and that it aligns with agreed business objectives.
- Briefing email marketing content and asset requirements to our Creative Design studio team, ensuring on-time delivery, aligning to the campaign roadmap.
- Copywriting subject lines and defining subject line AB tests, along with content and copy testing for different customer segments.
- Building out email templates for delivery, setting up control groups and managing the campaign delivery process (across multiple lifecycles)
- Escalating tech/delivery issues.
- Becoming a superuser of our new enterprise CRM software, Salesforce.
- Working in close partnership with your peers in the marketing department in the areas of Brand, social media & Content and Performance Marketing to ensure TTL marketing campaign requirements are aligned.
- Ensuring GDPR compliance in everything we execute.
- Ensuring all of our lifecycle KPIs are supported through the CRM program.
- Reporting on all campaigns vs. control group.
- Growing our subscriber base and identifying opportunities for existing customers to convert to becoming subscribers.
- Defining the workflow and campaign (automated and scheduled) requirements and implementing these.
- Supporting in the definition of typologies and delivery controls and adhering to these.
- Supporting in the definition of customer data and reporting requirements and working alongside Thérapie Tech team to deliver these.
- Core KPIs include Customer retention, cross sell conversion, upsell conversion, win back, thinker conversion, LTV, no-show rates, deliverability, open rates, click to open rates and new subscribers.
Qualifications and Skills
- At least 5 years’ experience in a data driven, CRM/Email/SMS/Push Marketing position.
- Experience creating, delivering and reporting on great email marketing campaigns via Salesforce Email Studio
- Must be comfortable with customer data, recipient/audience tables (or similar) and working in partnership with BI/Tech/Product teams to ensure required customer data is fed into the platform, which you will own.
- Excellent communication and prioritisation skills are a must, along with superb attention to detail.
- Experience dealing with C-Level/SLT members and presenting at the board level.
- Ambitious and ready to roll up sleeves to drive increased value from the CRM function, to grow the team/function.
Over to the best part, the Perks!
Uncapped Earnings
With our uncapped commission structure, the sky's the limit!
Treat Yourself
Enjoy free laser hair removal, Free EmSella and generous discounts on our skin, AWI and body treatments – because our skin maestros deserve the best.
Share the Love
Avail spouse and family discounts, spreading the joy of Thérapie.
Sisterly Love
10% off Thérapie Fertility & Optilase treatments – because family helps family.
Thérapie Fertility
We offer one free treatment cycle of IVF/ICSI/RIVF to all team members after they have been with us for 2 years.
Optilase Eye Clinic
We offer free laser eye surgery to all team members after they have been with us for 2 years.
Skin Royalty
Discounts on leading skin brands & treatments (Murad, Skin Theory).
Career Pathways
Embark on a journey of career progression & management training – we believe in promoting from within!
Knowledge Oasis
Immerse yourself in a full week of paid training in our academy, where knowledge is power.
Big Birthday Bash Leave
Enjoy an extra day off on your landmark birthdays to celebrate in style!
Longevity Bonus
Earn extra annual leave days after 2 years of dedicated service.
Employee Assistance Scheme
Access confidential support services for personal and professional well-being. Advertised until:
July 13, 2025
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