Digital Marketing Intern – Razer.Com

Responsibilities

SEO Optimization

• Support SEO efforts using platforms like SEMrush, Moz, and Google Search Console to improve organic search performance.

• Conduct keyword research and competitor analysis to identify content gaps and opportunities.

• Optimize on-page elements such as meta titles, descriptions, headers, and internal linking structures.

• Collaborate with content teams to ensure SEO best practices are applied across product and blog pages.

• Monitor SEO performance using Google Analytics and assist in reporting key metrics.

Email Marketing

• Assist in managing the global email marketing calendar and cadence, ensuring timely and consistent campaign execution.

• Coordinate with regional teams and translation vendors to manage localization and translation of email content for global EDM sends.

• Build, test, and deploy email campaigns using Salesforce Marketing Cloud, ensuring accuracy in content, links, and audience segmentation.

• Track email performance metrics (open rates, click-through rates, conversions) and support A/B testing to improve campaign effectiveness.

• Maintain and update subscriber lists, ensuring compliance with data privacy regulations and segmentation strategies.

Campaign Coordination & Reporting

• Support campaign planning and execution by coordinating asset production, approvals, and stakeholder alignment.

• Monitor and report on campaign performance across SEO and email channels.

• Collaborate with cross-functional teams including product managers, category leads, and regional marketing teams to ensure alignment on campaign goals and execution.

Requirements

• Strong interest in digital marketing, especially SEO and email marketing.

• Detail-oriented with a proactive and curious mindset.

• Good communication and interpersonal skills to work with global teams.

• Basic understanding of digital marketing metrics and ability to interpret performance data.

• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

• Team player who can work independently and collaboratively.

• Language proficiency in Mandarin, Korean, Japanese, German, Italian, French, or Spanish is a plus.