Director Of Marketing

Overview
We are seeking a strategic and results-oriented Director of Marketing to spearhead our marketing initiatives across multiple divisions, including property management, construction, commercial, plumbing, electrical, and HVAC. The ideal candidate will possess a robust background in digital marketing and a proven track record of developing and executing comprehensive marketing strategies that enhance brand awareness and drive business growth. This leadership role requires a creative thinker capable of analyzing market trends and consumer behavior to optimize our marketing efforts.

Responsibilities

Strategic Planning & Campaign Management:

• Develop and implement a compelling and cohesive brand narrative and vision for the company, utilizing existing assets or creating new elements as needed.
• Formulate a comprehensive marketing strategy that aligns with growth objectives, including achieving full occupancy in properties, securing new client engagements, and enhancing brand visibility across all divisions.
• Create targeted marketing plans for each customer-facing division, ensuring alignment with overall business goals.
• Establish lead generation targets for campaigns across all divisions to drive business growth.

Budget Management:

• Develop and oversee the marketing budget, ensuring strategic allocation of resources to maximize impact and return on investment.

Analytics & Reporting:

• Monitor and report on key performance indicators (KPIs) such as ROI, lead generation, and conversion rates to assess campaign effectiveness and inform future strategies.

Market Analysis:

• Conduct thorough market analysis to identify trends, customer needs, competitive landscape, and opportunities, informing the development of a data-driven marketing strategy that enhances market positioning.

Brand Management:

• Oversee the evolution and maintenance of the brand’s voice and positioning, ensuring all strategies effectively convey our market presence and protect our reputation.

Collaboration:

• Collaborate closely with other divisions (sales, operations) to ensure a unified message and strategy across the organization.
• Work in partnership with the Content & Communications Specialist and the Digital Marketing Specialist to ensure seamless execution of marketing initiatives.

Leadership:

• Provide strategic guidance to the marketing team, managing and mentoring 1-2 direct reports to foster professional growth and effective collaboration.
• Engage with upper management to communicate performance insights, vision, and direction effectively.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 7+ years of experience in marketing, with a strong focus on property management or related industries preferred.
• Proven track record of developing and executing successful marketing campaigns across diverse sectors.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills, capable of effectively conveying insights and strategies to the CEO and upper management.
• Comprehensive knowledge of marketing principles, including digital marketing, content creation, and advertising.
• Experience working with cross-functional teams and driving collaborative efforts.- A passion for business development and process improvement.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

Job Type: Full-time

Benefits:

• Company events
• Extended health care
• On-site parking
• Paid time off

Experience:

• Marketing: 7 years (preferred)

Licence/Certification:

• Class 5 Licence (preferred)

Work Location: In person