Event Sales & Marketing Manager

Job Purpose:

The Event Sales & Marketing Manager is responsible for driving revenue growth by promoting and selling SCC’s services and event venues, including the Banquet Hall, Pavilion and Northern Lights. The role involves developing marketing strategies, creating new and innovative products, identifying new business opportunities, setting and achieving sales targets and managing client relationships.

Key Responsibilities:

1. Sales & Business Development:

• Identify and pursue new sales opportunities to increase event bookings for SCC’s venues.
• Develop and implement sales strategies to maximize the use of the Banquet Hall, BBQ @ Pavilion, Northern Lights and facilities for corporate functions, private events, and other occasions.
• Set realistic and achievable sales targets in alignment with the club’s business goals, and ensure that these targets are met or exceeded.
• Build and maintain strong relationships with potential clients, corporate partners, event organizers, and agencies.

2. Marketing & Promotion:

• Develop and execute marketing campaigns to promote the event spaces through various channels (social media, digital advertising, email marketing, etc.).
• Collaborate with the Comms team to create compelling content and promotional materials that showcase the club's event venues.
• Plan and organise promotional events, open houses, and showcases to increase venue exposure to potential clients.

3. Client Relationship Management:

• Ensure excellent customer service throughout the event planning process, from inquiry to execution.
• Handle client inquiries, provide quotations, and negotiate contracts to close sales.
• Maintain ongoing communication with clients to encourage repeat business and referrals.

4. Market Analysis & Reporting:

• Conduct market research to identify trends, competition, and opportunities for SCC’s event venues.
• Prepare monthly sales and performance reports, tracking key performance indicators (KPIs) such as revenue, number of events and customer satisfaction.
• Provide insights on pricing strategies and competitive positioning to maximize profitability.

5. Team Leadership:

• Lead diverse teams when project demands for it.
• Collaborate with other departments to optimise service delivery and overall guest experience.

Key Requirements:

1. Education & Experience:

• Diploma / bachelor’s degree in marketing, Business Administration, Hospitality, or a related field.
• Minimum 5 years of experience in sales, marketing, or event management, preferably within the hospitality or events industry.
• Proven track record of achieving sales targets and increasing revenue.

2. Skills & Competencies:

• Strong negotiation, communication, and interpersonal skills.
• Ability to develop and execute marketing strategies.
• Proficient in digital marketing, social media management, and event management software.
• Excellent organizational skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.

3. Other Requirements:

• Familiarity with the local market and trends in the event industry.
• Flexibility to work on weekends, evenings, and public holidays as required by events.
• Strong problem-solving skills and ability to handle high-pressure situations.