Global Head Of Sales Sweet Protection

Sweet Protection

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, goggles, and protective gear in the world. Sweet Protection do over 300 MNOK in sales, with 75% of the business outside Norway. We have strong distribution in Scandinavia, Europe and North America through the best retailers in the industry. The brand is currently under strong growth in all markets. We are looking for a bold sales oriented person with passion for sports and great products.

The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

Our core design philosophy guides all our decisions: Stronger. Lighter. Better

We are overachievers with extremely high expectations for our products.

About the Role

The role consists of developing and implementing a global sales strategy for Sweet Protection in accordance with the overall growth and profitability targets. Sweet Protection sales potential is estimated to be at 600 MNOK in 2029.

To reach the growth the Brand sales manager needs to build and execute on an integrated marketplace strategy, together with the Sweet Protection management team.

Main Tasks and Responsibilities

Management

• Represent Sales department in the Sweet Protection management team
• Main Sweet Protection contact for all sales people, distributors and agents (together with sales ops)

Financial planning (long term)

• Lead the sales business plan for Sweet Protection in line with the set targets, with a special focus on own e-com, wholesale and pure players (together with the GM)
• Proactively collect and review the weekly orderbook with reporting and estimates. Prepare reports for management team when requested.
• Overall responsible for Sales forecasting (together with the purchasing manager)
• Sales responsible for pricing and margin management (together with Brand GM)

Go-to-market plans (seasonal)

• Sales responsible for product segmentation and customer classification
• Own the development and execution of the Go-to-Market plans/tools and ensure sales strategies and activities are aligned with brand goals/initiatives to maximize consumer connections, brand positioning and financial objectives.
• Plan and execute all seasonal sales plans together with marketing manager and General Manager
• Plan and execute all seasonal sales meetings for Sweet Protection (together with SP management team)
• Define seasonal sales strategies and Go-to-Market approaches for Sweet Protection in all channels in partnership with the local sales teams as well as the global sales teams
• Product development & marketing
• Provide feedback from customers across all markets to the product development team (design, development)
• Participate in design and development meetings
• Cooperation with marketing department regarding seasonal preparations and planning

Key Qualifications

• Minimum of 5+ years’ experience in relevant industries, ideally Sports/Outdoor/Fashion/Apparel industry
• Strong knowledge and understanding of the different sales channels (own e-com, wholesale, pureplayer, distributor, agent)
• Excellent communication skills including impactful presentation skills, influencing and negotiating and change management
• Minimum bachelor’s degree in business (ideally with marketing and sales focus) or equivalent relevant experience
Pro-active approach demonstrating high initiative, energy and passion and an eye for all the different channels.

Personal Skills

• Preferably be a passionate, active sports participant/mountaineer
• Very good in building and managing good relationships with a wide variety of stakeholders and cultures (i.e., different local teams, industry people, head office teams, etc.)
• Be a highly energy-driven, goal-oriented achiever
• Be excellent in getting things done
• Have a high level of personal accountability
• Demonstrate personal flexibility

What can you expect from us?

• Dedicated co-workers with a strong passion for our brands

• One Team - we strive for excellence together, dreaming big and supporting each other along the way.

• An inspiring, creative and active work environment, focused on growing outdoor sports brands into leaders.
• Professionalism balanced with enjoyment, making our workplace dynamic and engaging.
• Commitment to making a positive impact through our values in everything we do.

Are you ready to drive growth and shape the future of Sweet Protection? We want to hear from you!

Location: HQ, Active Brands Trysil/Oslo

Some degree of travelling must be expectd.

Application deadline: 1th of May 2025