Growth Marketing Coordinator

Job Title: Growth Marketing Coordinator

Schedule: Monday - Friday, 8AM-5PM

Compensation: $60,000-$65,000

Location: Bountiful, Utah

Status: Full-time

Benefits: Medical insurance, dental insurance, vision insurance, 401(k), health savings account (HSA), employee assistance program (EAP), ) Unlimited PTO, employee discount, life insurance

About WholesomeCo: At WholesomeCo, you’re not just taking a job; you’re joining a team that’s constantly evolving, innovating, and raising the bar. Every new hire is an opportunity for us to level up as a company, and we look for individuals who bring curiosity, a positive attitude, transparency, strong communication, a strong work ethic, and the ability to collaborate respectfully while making their mark. We’re committed to bringing out the best in each team member, and we hope every hire will help us discover bold, creative ways to grow together. Work at WholesomeCo is meaningful, but we also know how to have fun, with team camaraderie, shared experiences, and moments to celebrate built into our culture.

WholesomeCo is at the forefront of normalizing cannabis as a natural path to health and wellness. From medical cannabis services and statewide delivery to 99% of Utah’s population, to retail, drive-thru, and online pick-up through our West Bountiful pharmacy, we combine convenience, care, and cutting-edge technology. Our in-house app, cultivation and processing facilities, and our growing line of WholesomeCo-branded products showcase our innovative, vertically integrated approach. Known for our tech-driven solutions, data focus, and commitment to continuous improvement, we put patients first, guiding them along their unique cannabis journeys and expanding access every step of the way. Join WholesomeCo, where your contributions matter, your ideas are valued, and each day offers the chance to grow, innovate, and make a real difference in people’s lives

As a Growth Marketing Coordinator, you will report to the Growth Marketing Analyst and be responsible for the successful deployment of onsite and offsite marketing campaigns (email, sms, push, app, social).

This role will work closely with our Marketing, Inventory, and Compliance teams to ensure projects are completed accurately, on time, and follow our brand guidelines and legal standards.

Responsibilities include:

• Coordinate and execute promotional marketing campaigns leveraging provided content and pre-designed templates (email, sms, push, social) based on data compiled by team to address business concerns.
• Ensure campaign continuity is carried throughout e-commerce experience (website heroes, landing pages, announcement banners)
• Coordinate and schedule customer incentives (coupons, sales, loyalty boosts)
• Execute on experiments and A/B testing, and report on the outcomes.
• Analyze and optimize automated traffic and engagement campaigns (e.g. cart abandonment automated flows)
• Gather data and summarize campaign performance for our leadership team
• Advocate for medical patients in Utah and help us get better every week
• Give feedback and suggestions for current projects and future-facing projects
• Other job duties as requested

Qualifications:

• B.S/B.A in Digital Marketing or similar field highly preferred
• 1-3 years of experience in digital marketing or a related field
• A growth mindset, an ambitious attitude, and a desire to learn in a startup environment
• Exceptional attention to detail and organizational skills
• Demonstrated interpersonal and written communication skills
• Comfortable analyzing and interpreting data from marketing platforms, BI tools, and spreadsheets
• Industry knowledge is not required, but an ability to learn and retain product knowledge quickly is a benefit
• Tech-savviness and the ability to learn new online tools, familiar with ecomm platform functions, customer journey and online event tracking platforms
• Working understanding of how to build segmentation logic and understand and/or statements
• Must be 21 years of age or older

Benefits:

• Paid time off (PTO)
  • 2 weeks accrued annually during the first two years of employment
  • 3 weeks accrued annually after two years of continuous employment
  • 4 weeks accrued annually after five years of continuous employment
• Seven (7) paid holidays per year
• 30 minute paid lunches per working day over 5 hours
• Employer paid 60% of the total medical insurance premium
• Employer paid 75% of the total dental insurance premium
• Employer paid 75% of the total vision insurance premium
• HSA with match up to $150 per month
• 401(k) with 100% employer match up to 3% and 50% match for the following 2%
• Employee Assistance Program (EAP)
• Employer paid $25,000 of basic life coverage
• Optional additional life insurance
• Optional accident insurance
• Employees who are active medical cannabis patients are eligible for an employee discount of 35% off of WholesomeCo products and 15% off of 3rd party products

WholesomeCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment is contingent on passing a pre-employment/post-offer background check. This employer participates in the E-verify program where legally required.

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