Growth Marketing Lead

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high-quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.

Key Responsibilities

• Identify and manage top-of-funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord

• Build visibility on fintech/neobank comparison sites and other discovery platforms

• Segment and target different user groups (airdrop hunters vs. genuine users)

• Source and scale high-intent communities across APAC, SEA, and Europe (excluding US)

• Lead paid performance marketing across X, Google, Meta, TikTok

• Build a multi-channel acquisition strategy that drives traffic completing the user journey

• Manage influencer/KOL acquisition funnels together with the KOL team

• Support affiliate and community partnership channels

• Work with Product/Ops on in-app growth loops such as referrals and incentives

• Set clear KPIs, run experiments, and optimize for cost-efficient acquisition

• Navigate KYC, fiat rails, and conversion friction points

• Ensure channel strategies comply with ad rules and regulatory requirements

• Adapt marketing approaches based on compliance constraints

Requirements

• Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products

• Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion

• A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision-making

• Experience running campaigns across APAC/SEA/Europe

• Hands-on execution experience across paid channels and community-driven channels

• Ability to build acquisition processes from scratch

• Comfortable with fast-paced, early-stage environments