Gtm Operations Manager

At L2L, we’re tackling one of the toughest problems in manufacturing: disconnected people, processes, and data. L2L empowers frontline teams to manufacture better together. Our Connected Workforce platform unifies collaboration, maintenance, and OEE for data-driven decisions, real-time visibility, and streamlined operations. Drive action that matters with clear insights and a high-performing workforce.

This isn’t just about software. It’s about real impact. When you work at L2L, you're helping factories run smarter, safer, and more efficiently—every single day. We’re a purpose-driven team that cares deeply about solving the right problems. We move fast, work together, and celebrate the wins that actually matter. Pretty cool, right?

We’re looking for a GTM Operations Manager to join our team:

At L2L, we’re reshaping the future of manufacturing by connecting people, data, and processes. As our GTM Operations Manager, you’ll own the systems, tools, and workflows that power collaboration between Marketing, Sales, and Customer Success. Your work ensures every campaign runs smoothly, every lead is captured accurately, and every decision is informed by clean, actionable data.

Top Outcomes You’ll Deliver:

• Drive Innovation by optimizing and integrating our marketing tech stack to unlock scalable, data-driven growth.
• Accelerate Delivery through seamless campaign execution and real-time performance optimization.
• Lead with Positivity by building team capability, driving adoption, and elevating how we use our marketing systems.

What You’ll Do:

• Own the Tech Stack: Oversee and optimize HubSpot, Warmly, and related integrations to ensure all GTM systems work together in support of revenue goals.
• Enable Campaign Execution: Configure and maintain systems for ABM, inbound, and paid media programs to guarantee accurate data flow and dependable attribution.
• Ensure Data Integrity: Maintain data accuracy, completeness, and segmentation across platforms to power effective targeting and reporting.
• Optimize Processes: Design and document workflows for lead generation, scoring, routing, and tracking to streamline collaboration between Marketing, Sales, and CS.
• Deliver Actionable Insights: Develop dashboards and standardized reports that visualize campaign performance, pipeline impact, and ROI—then translate them into clear recommendations.
• Empower Teams: Provide training, resources, and troubleshooting to maximize adoption and effectiveness of all revenue systems.
• Partner Cross-Functionally: Align tools and workflows across teams, enabling seamless lead management, attribution, and shared visibility.
• Drive Continuous Improvement: Evaluate existing tools, identify gaps, and recommend enhancements that expand capability and scalability.

What We’re Looking For:

• 5+ years of experience in Marketing or Revenue Operations within a B2B SaaS organization
• HubSpot expert with proven success managing integrations, data hygiene, and automation
• Proven experience managing complex integrations, data hygiene, and custom automations
• Strong analytical skills — able to translate data into insights and actionable strategies
• Deep understanding of lead lifecycle management, scoring, routing, and attribution
• Excellent communication and collaboration skills across Sales, Marketing, and CS
• A self-starter mindset — proactive, curious, and comfortable working independently in a fast-changing environment

Preferred locations:

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week.

Our Values:

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action?

More About Us:

L2L is the only Connected Workforce platform unifying team collaboration, maintenance, and OEE for data-driven decisions within your workflow.

We help manufacturers improve performance by connecting the right people to the right information and insights to solve problems. Our platform boosts productivity, streamlines operations, and fosters a connected and high-performing workforce.

• Real-time visibility and action: Equip frontline teams to be problem solvers with seamless task visibility, disruption management tracking, work execution, and AI-driven knowledge management.
• Data-driven insights: Connect data to tasks and actions, identify bottlenecks, and optimize workflows to ensure smooth operations across all teams, lines, and shifts.
• Collaborative problem-solving: Share best practices across the enterprise and foster a culture of continuous improvement at scale.

L2L isn’t just a short-term fix. It’s a system designed to drive continuous improvement and keep your workforce connected, empowered, and high-performing.

We are backed by M33 Growth, a growth-focused private equity firm in Boston, Massachusetts, that provides capital and resources to develop already-great businesses into market leaders.