Head Of Category & Channel Development

Your Impact

The Head of Category & Channel Development plays a pivotal role in shaping long-term category growth strategies and translating them into actionable channel plans. This role supports the development of a compelling POP (Point of Purchase) vision that guides execution across a 3–5 year horizon, ensuring alignment between category ambitions and channel strategies to drive sustainable growth.

• Category & Channel Strategy
  Lead the development and integration of the Category Growth Strategy into tailored Channel Strategies, ensuring alignment across core business processes like MTP, IBP, and Brand Planning.

• Point of Purchase (POP) Vision
  Oversee the development and rollout of the POP Vision and Perfect Store Standards by channel and format, embedding these into go-to-market execution.

• Strategic Commercial Alignment
  Drive cross-functional alignment by setting category priorities, supporting commercial planning cycles, and ensuring consistency across internal stakeholders.

• Customer & Channel Planning
  Collaborate on Joint Business Planning with key customers by integrating shopper, category, and POP insights into tailored channel/customer strategies.

• Insights & Research Leadership
  Manage external data partnerships (e.g., Nielsen, Dunnhumby) and translate insights into actionable strategies that inform category and channel growth plans.

• Team Leadership & Development
  Lead and coach the Category Development & Perfect Store team, fostering capability building, performance development, and long-term succession planning.

About You

• Commercial background in FMCG across Sales, Marketing, or Category functions

• Proven ability to develop and execute category growth strategies across channels

• Strong leadership capabilities with experience managing and developing high-performing teams

• Confident engaging strategically with customers and influencing key stakeholders

• Deep understanding of integrating category and customer strategies into commercial plans

• Skilled in shopper-led execution, including Point of Purchase (POP) vision and range reviews

• Commercially astute with strong business insight and a drive for results

• Known for planning and aligning priorities, managing complexity, and making quality decisions

• Agile and courageous, with a focus on continuous improvement and strategic impact

• Customer-focused and persuasive, with a passion for delivering actionable insights

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.