Head Of Marketing And Growth

Company Description

Padel 100 is Ireland's largest padel operator with over 50 locations, with a planned roll out of 100 courts a year.

Padel 100 is one of the Ireland's fastest-growing padel tennis companies. We are on a mission to make padel affordable, accessible, and genuinely welcoming – not just for seasoned players, but for everyone.

With multiple locations already going live and big expansion plans for 2025 and beyond, we’re building more than courts – we’re building communities.

We are looking for someone to meet our padel club locations, create a marketing plan for each, manage press releases, work from office in cork a few days a week, deal with investor requests and create and submit proposals for each club and padel location.

The Role

We're hiring our first full-time Marketing Manager to join us at an exciting time. You’ll work directly with the founders to lead marketing strategy and execution across all our sites, blending big-picture planning with hands-on delivery. You’ll meet founders in person and regularly via video call.

This is your chance to play a key role in shaping how the Ireland discovers, plays, and loves padel.

Key Responsibilities

Marketing Strategy & Planning

· Create and deliver a 12-month marketing plan in line with growth targets and new site launches.

· Develop membership campaigns to boost acquisition and retention

· Build tailored, location-specific strategies to grow community engagement at each site

· Support the launch of new sites with localised campaigns, events, and promotions

· Design and promote corporate packages and tournament participation incentives

Digital & Content

· Manage and grow our social media channels (Instagram, Facebook and especially Linkedin)

· Launch and build our TikTok presence

· Plan and schedule engaging content that reflects our brand and community

· Run email campaigns via Klaviyo

· Use Google Analytics and other tools to track and report performance

· Implement SEO strategies to improve organic growth

Partnerships & Community

· Build and maintain relationships with influencers, ambassadors, and community partners

· Design marketing materials for schools and local initiatives

· Identify and execute co-marketing campaigns with relevant brands and our host sites

· Create buzz on the ground through events, open days, and local collaborations

What We’re Looking For

· A self-starter who’s excited by early-stage growth

· Someone who thrives on both strategy and doing – this is a hands-on role

· Strong digital marketing skills (social, email, SEO, analytics)

· Creative thinker with an eye for design and storytelling

· Confident working with founders, agencies, and partners alike

· Interest in sport, fitness, and community-building is a big plus

Essential Qualifications: 5+ years of marketing experience, 2+ years in sports/leisure preferable Proven track record in membership business growth Understanding of Padel essential Expert in Klaviyo, and Google Analytics Strong digital marketing campaign portfolio Experience in community building and partnerships Desired Qualifications: Sports/leisure industry experience Startup/scale-up experience Direct founder collaboration experience UK sports market knowledge Multi-location launch experience What We Offer:

Salary Package: Base Salary: €40- €55,000 A bonus each quarter based on bookings

Additional Benefits: Direct mentorship from founders and our advisory team Significant autonomy in role Shape company culture as first head of marketing Career growth aligned with company expansion Free padel court access and equipment Flexible working arrangements Professional development budget Opportunity to be part of an exciting growth story in Irish sports Working Style: Autonomous and self-driven, proactive, not reactive Direct collaboration with founders and advisory committee Flexible work location with regular site visits, office available in Cork Opportunity to shape company processes and culture Growth mindset and adaptability as the company scales

Job Type: Full-time

Pay: From €45,000.00 per year

Additional pay:

• Bonus pay
• Performance bonus
• Yearly bonus

Benefits:

• Employee discount
• Work from home

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 3 years (required)

Language:

• English (required)

Licence/Certification:

• A Driving Licence (required)

Location:

• Cork, CO. Cork (preferred)

Willingness to travel:

• 50% (required)

Work Location: On the road

Reference ID: Padel Marketing
Expected start date: 01/06/2025