Market Research Analyst, Pss3

Rowan University is seeking a Market Research Analyst to support the market research team within the Division of Marketing & Communication (MARCOM). This position will report to the Director of Market Insights to assist in providing relevant reports that drive recruitment strategy for marketing and recruitment operations.

The Market Research Analyst will collaborate with all teams in the division to identify and prioritize key market research requests. This position requires an understanding of higher education marketing.

Key Responsibilities:

• Work with key research partners, including Hanover, EAB, and ENCOURA/Eduventures, to ensure the institution receives valuable market insights that inform recruitment and marketing strategies

• Leverage labor market intelligence to guide the creation and refinement of academic programs, ensuring they meet evolving industry needs and maximize student career success, and to assess market potential of existing programs

• Produce high quality competitive analysis reports to better assess value for all academic programs

• At the direction of the Director of Market Insights, generate and distribute reports for marketing, admissions, and online operations, providing key insights on career outcomes, competitor offerings, tuition comparisons, and industry trends

• Leverage survey insights to assess and forecast prospective student behavior, preferences, and enrollment probabilities, enhancing targeted recruitment and marketing strategies

• Gather insights on emerging trends, ensuring Rowan’s academic offerings and recruitment strategies remain competitive and aligned with workforce demands

• Maintain comprehensive documentation for all reports, dashboards, and processes

• Other duties as assigned

Required Qualifications:

• Bachelor’s degree required

• At least 3 years of higher education experience

• Experience with Lightcast Analyst

• Strong organizational skills

Preferred Qualifications:

• Master of Business Administration preferred

• Experience with higher education research organizations (Hanover, EAB, ENCOURA)

Notes:

• Candidates must be legally authorized to work in the US, Work Visa sponsorship is not available for this position.

• Only completed online applications submitted on or before the posted deadline can be considered.