Marketing Data Analyst

Gamdom is looking for a Marketing Data Analyst to join our growing team. You’ll turn raw marketing data into actionable insights, help optimise campaigns, and support growth initiatives across regions. This is a high-impact role where your work directly shapes marketing strategy and business performance.

Key Responsibilities:
Data Analysis & Reporting

• Track, clean, and analyse marketing performance data across campaigns, channels, and regions.
• Develop and maintain regular reports and dashboards to monitor KPIs such as customer acquisition cost, LTV, conversion rates, and ROI.
• Identify patterns, trends, and anomalies in user behaviour to support decision-making.

Campaign Performance

• Partner with the marketing team to evaluate campaign effectiveness and suggest optimisations.
• Provide data-backed recommendations on budget allocation, targeting, and creative strategies.

Attribution & Tracking

• Assist with implementing and maintaining tracking solutions (e.g., UTM parameters, analytics tools, CRM integrations).
• Ensure data accuracy and consistency across sources.
• Insights for Growth
• Collaborate with marketing, product, and CRM teams to design A/B tests and measure results.
• Support user segmentation and personalisation initiatives by analysing customer data.

Skills & Qualifications

Required:

• Strong analytical mindset with keen attention to detail.
• Proficiency with tools for basic data manipulation.
• Experience with at least one analytics platform (e.g., Google Analytics).
• Ability to communicate findings clearly to non-technical stakeholders.
• Knowledge of digital marketing metrics and channels (SEO, PPC, affiliate, email, social).
• Genuine interest in marketing analytics, performance measurement, and data storytelling.

Preferred (Nice to Have):

• Familiarity with SQL or basic querying skills.
• Experience with data visualisation tools (Tableau, Looker, Data Studio, or similar).
• Exposure to the iGaming or crypto industry.

Why Gamdom?

• Work from anywhere - fully remote
• Flexible work schedule to balance life and work
• 30 days PTO to recharge and explore
• Be part of a fast-growing global team
• Equipment allowance to set up your perfect workspace