Marketing & Digital Content Specialist (Full-Time Or Part-Time)

Ethnolink is Australia’s largest multicultural communications agency with 50-full time staff, working with government and not-for-profit organisations to deliver impactful, culturally relevant communications.

We are looking for a Marketing & Digital Content Specialist to help us grow our digital presence, generate leads, and position us as the thought leader in the industry.

This is not a traditional corporate marketing role—we need someone who thrives in a fast-moving, high-growth environment, loves data-driven marketing, and knows how to execute, track, and optimise marketing campaigns to drive business outcomes.

If you’ve spent the last 4-5 years in a service-based SME, working hands-on to grow a business—and you’re ready to step into a role that truly recognises your contribution—this is for you.

Work Arrangements

This role can be undertaken either full-time or in a part-time capacity (e.g., three days per week). It is a hybrid role, requiring a minimum of three days in the office for full-time employees.

For the first 3 months, the role will be full-time in the office to support onboarding and help you succeed as quickly as possible.

What You’ll Do:

✅ Own Ethnolink’s Digital Channels – Create and manage content across LinkedIn, Facebook, blogs, and the website to position Ethnolink as the go-to thought leader in multicultural communications. You’ll drive engagement, increase our following, and convert interest into qualified leads.

✅ Lead Generation & Email Campaigns – Develop and execute nurture campaigns that bring in high-quality leads. You’ll segment audiences, create compelling EDMs, and track performance to continuously improve results.

✅ Manage & Grow Our Web Presence – You’ll keep our website up to date and optimised, working with designers and developers to ensure it ranks well (SEO & CRO) and delivers a seamless experience for potential clients.

✅ Fill Our Webinars – Own the strategy and execution of our webinars, ensuring they attract the right audience, generate leads, and strengthen our industry presence.

✅ Develop Press Releases & Thought Leadership Content – Write content that showcases our expertise and success, making people say, "Wow, this company knows its stuff!"

✅ Manage Our CRM & Data – Regularly mine and segment our client/leads database to target the right people with the right message at the right time.

✅ Collaborate With Freelance Suppliers – You’ll brief and manage freelance designers and marketing specialists to achieve exceptional results. You’re not a designer or PR person yourself, but you know how to lead a team of experts.

What We’re Looking For:

✔ Experience in a high-growth SME/service-based business – You’ve worked internally in a business (not just an agency), rolling up your sleeves to drive real results.

✔ 4-5 years of hands-on marketing experience – You started in a junior role and grew into a strategic, execution-driven marketer who delivers outcomes.

✔ Proven ability to generate leads through digital marketing – You know how to grow an engaged audience, convert them into leads, and track ROI.

✔ Strong copywriting skills – You write thought leadership content, blog posts, and press releases that position a brand as a leader.

✔ Social media expertise – You’ve successfully grown and managed LinkedIn and Facebook channels, driving meaningful engagement and leads.

✔ EDM & CRM experience – You know how to segment audiences, build email campaigns, and track success metrics.

✔ Data-driven mindset – You track campaign performance, tweak as needed, and own the results.

✔ Strong project management skills – You can manage multiple campaigns, external suppliers, and stakeholders to get things done.

What This Role Is NOT:

❌ A corporate marketing job—this is for someone who thrives in a fast-moving, growing business.

❌ A pure agency background—client-side experience is essential.

❌ A technical SEO or Google Ads specialist—we’re looking for someone who knows SEO best practices but doesn’t need to code.

❌ A designer—but you know how to brief one effectively.

❌ A PR or event management specialist—you can have PR and events skills, but you must also have marketing skills and experience.

Job Types: Full-time, Part-time

Expected hours: No less than 15.2 per week

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status?

Experience:

• Marketing: 4 years (Required)

Work Authorisation:

• Australia (Required)

Work Location: Hybrid remote in Richmond VIC 3121