Marketing Executive- Boba Brands

About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family-run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About the role

At Boba, we’re redefining babywearing through innovation, comfort, and style. Our mission is simple: to create thoughtfully designed baby carriers and parenting products that support closeness, confidence, and connection for parents and caregivers around the world.

Rooted in ergonomic expertise and designed in the USA, Boba is a trusted global brand loved by families for its comfort, quality, and ease of use. From newborn wraps to structured carriers, everything we create is designed to make everyday moments easier — and more connected.

If you’re passionate about building meaningful relationships with parents and helping bring purposeful, people-first brands to life, Boba is a place where your work can truly make an impact.

Responsibilities

• Social Media & Content
  Support the Marketing Manager with planning, posting, and engaging with audiences across organic social channels.

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  Community Management
  Act as the brand’s voice on social media by engaging with audiences — commenting, liking, and responding on our channels, as well as relevant brand and influencer pages.

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  Influencer & UGC Support
  Assist with influencer collaborations and user-generated content, including outreach, recruitment, contracts, and product sampling.

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  Trend Monitoring & Content Ideas
  Monitor social media and industry trends and contribute creative ideas to support content and campaign planning.

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  Marketing Administration
  Support cross-team marketing initiatives, help track campaign performance, and maintain marketing documentation and trackers.

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  Event & Team Support
  Assist with trade show preparation, marketing materials, asset reviews, and provide general ad-hoc support to ensure smooth team operations.

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  CRM & Email Marketing
  Support email marketing campaigns, customer lists, and basic CRM tasks to drive engagement. Work closely with the email marketing agency and support the Marketing Manager with execution.

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  E-commerce Support
  Assist the Marketing Manager with day-to-day website updates, product uploads, content management, and act as a point of contact for website requests.

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  Customer Programs
  Support loyalty, referral, and retention initiatives, including testing, setup, and ongoing optimisation.

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  E-commerce Sales Support
  Help create sales landing pages, update collections, and support promotional campaigns across the website.

About You

• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or a related field.

• Familiarity with social media platforms, email marketing, and basic CRM tools

• Basic understanding of e-commerce platforms (Shopify preferred)

• Strong attention to detail with excellent organisational and communication skills

• Creative mindset with confidence to contribute new ideas

• Proactive and self-motivated, able to manage tasks and follow through

• Strong copywriting skills

• Highly organised and comfortable working cross-functionally

• Able to collaborate closely with senior stakeholders across brand and e-commerce

Our benefits

• Our benefits

• 15 days of paid vacation per year.

• Remote Work

• A standard 40-hour work week.

Please note: We require the successful candidate to align their working hours with the UK time zone. Monday – Friday (9:00 AM – 5:30 PM GMT).

Heroes is an equal opportunity employer looking to build a diverse, inclusive team. We hire based purely on business need, skillset, and competence and do not consider age, disability, sex, sexual orientation, pregnancy, maternity, race, religion or belief, or marriage or civil partnerships when making hiring decisions