Marketing Manager

About this role:

Wells Fargo is seeking a Marketing Manager to support Enterprise Marketing Services team in India and Philippines.

We believe in the power of working together because great ideas can come from anyone. Through collaboration, any employee can have an impact and make a difference for the entire company. Explore opportunities with us for a career in a supportive environment where you can learn and grow

In this role, you will:

• Manage and develop team of marketing professionals to implement a variety of customer-centric marketing programs or services, product management and development of digital initiatives for business groups or product lines
• Engage more experienced management in development of strategy to drive sales, profitability, market share and brand awareness
• Identify and develop data-guided marketing strategies and programs to drive new customer acquisition
• Integrate plans and programs across business channels or regions, develop appropriate tracking, measurement, evaluation and test and learn opportunities
• Make decisions and resolve issues regarding strategies to drive sales, profitability, market share and brand awareness
• Establish overall direction of E-business by setting goals in key areas of marketing to meet business objectives
• Interpret and develop legal, compliance, and privacy regulations and policies to ensure digital or marketing plans are executed effectively to attain business, sales and profitability
• Collaborate and consult with more experienced management
• Build and maintain vendor relationships
• Provide advice to other marketing areas, technology, customer care, organizational units and alliance partners to support achievement of overall product and website objectives
• Manage allocation of people and financial resources for marketing
• Mentor and guide talent development of direct reports and assist in hiring talent

Required Qualifications:

• 4+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 2+ years of Leadership experience

Job Expectations:

• Develop and lead a team of marketing consultants to effectively engage with the US partner organizations
• Partner with Content Execution teams to create, manage and monitor a centralized schedule of campaigns and execute them.
• Partner with Email Execution team to create, manage and monitor a centralized schedule of campaigns and execute them.
• Lead a team of developers to build web content in the appropriate content management system and perform QA on all authoring work completed.
• Working with stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach.
• Develop and maintain close working relationships with Risk Management, Lines of Business partners and Control groups. Raise, investigate and follow-up on issues related to data quality, limit excesses, etc.
• Consult with the LOB teams to confirm and understand marketing campaign requirements. Determine data sources required to meet campaign specifications. Translate marketing campaign requirements into campaign targeting/selection rules.
• Making sure team delivers high quality output, adhere to process and controls etc., partnering with the Channel leaders.
• Implement and maintain digital marketing programs, execute marketing or direct mail programs and manage major marketing in creative areas or product lines
• Support ad-hoc performance analysis requests; Identify and resolve potential issues proactively.
• Responsible for the career path & performance management of the team.
• Exercise independent judgment while developing expertise in legal, compliance, privacy regulations and policies related to marketing

Desired Qualifications:

• 4+ years of Digital Marketing, Campaign Management, and reporting experience, with 2+ years of team management experience
• In-depth business knowledge on Consumer Banking, and end-to-end Marketing Campaign Management.
• Working knowledge of Salesforce Marketing Cloud, CMS and other digital channels desirable
• Good knowledge of Digital Marketing landscape, Content management system, google tagging etc.
• Knowledge of the programming languages: SQL, HTML, CSS
• Knowledge of email accessibility best practices and CAN-SPAM compliancy considerations
• Understanding of email analytics and ability to make actionable adjustments based on campaign performance
• Quick learner with excellent communication skills, team orientation, and ability to work with counterparts in different areas of organization
• Ability to identify inefficiencies and utilize opportunities to improve the processes
• Excellent analytical, problem solving, persuasive written and verbal communication skills
• Clear communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives including escalation and mitigation of issues, risks, and business impacts
• Enjoy working in a fast paced, high-output, time sensitive environment
• Amenable to working US shift and onsite (Taguig)

Posting End Date:
20 Mar 2025
*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.