Marketing Manager

Job Summary

We are seeking a strategic, detail-oriented Marketing & Documentation Manager to lead our marketing initiatives while also standardizing and documenting operational workflows at DHOOM. The ideal candidate will be a hybrid thinker — capable of creative marketing execution while also producing clear, well-structured SOPs that support consistency, quality, and scalability across the restaurant.

This role combines traditional marketing responsibilities with operational system-building. The right candidate will not only help grow our brand through digital and traditional marketing, but also ensure every process within DHOOM is documented and optimized.

Key Responsibilities Marketing & Brand Growth

• Develop and execute marketing strategies to build brand awareness and drive traffic (online & footfall).
• Manage and allocate the marketing budget effectively across digital, print, and local outreach.
• Optimize website content and visibility using SEO best practices.
• Create and manage content for WordPress, social media platforms, and email newsletters.
• Analyze market trends, customer behavior, and competitors to identify growth opportunities.
• Coordinate with the sales/service team to align promotional campaigns with restaurant goals.
• Design and implement ad creatives using Adobe Creative Suite.
• Track campaign effectiveness via Google Analytics and adapt strategies based on data insights.

SOP Creation & Restaurant Systemization

• Document every operational process within DHOOM — from guest entry to table service, kitchen handover, cleaning, complaint resolution, etc.
• Build step-by-step SOPs for:
• Host/hostess greeting procedures
• Table setup and reset protocols
• Order flow and timing
• Packaging and takeout standards
• Cleaning schedules and checklists
• Uniform and grooming standards
• Opening/closing duties for all staff roles
• Influencer hosting and post-collaboration follow-up
• Ensure all SOPs are stored in an organized format (Google Drive, Notion, or printed binders).
• Regularly update documentation to reflect menu changes, new technologies, or process improvements.
• Assist in training materials and visual SOPs to support onboarding of new staff.

Experience & Skills Required

• 3–5 years of experience in marketing management or a similar role (hospitality experience is a plus).
• Demonstrated ability to create and implement effective marketing campaigns.
• Strong grasp of SEO, content marketing, and WordPress.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design tasks.
• Excellent documentation, writing, and systemization skills.
• High attention to detail; able to observe operations and translate them into structured SOPs.
• Familiarity with restaurant operations, guest experience, and hospitality workflows.
• Organized, process-driven, and able to manage multiple priorities.

Bonus Traits

• Experience building SOP manuals or operational handbooks.
• Familiarity with tools like Notion, Trello, Google Docs/Sheets for internal systems.
• Understanding of influencer marketing and content trends in the hospitality industry.

Join the DHOOM Team

Help us take DHOOM to the next level — not only through bold marketing strategies, but by building the foundation of operational excellence through clear, consistent documentation.

Job Type: Full-time

Pay: Up to $23.00 per hour

Expected hours: 40 per week

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Toronto, ON M4K 1P1