Marketing Manager – Department Lead

Job Title:

Marketing Manager - Department Lead

Type:

Independent Contractor (with potential for long-term engagement)

Location:

Remote (Philippines - Manila or other major cities preferred)

Who We Are

The Law Offices of Sabrina Li, P.C. is a top-rated U.S. immigration law firm headquartered in Los Angeles, with additional offices in Santa Ana and Dallas, and a growing global operations team based in the Philippines.

Our marketing philosophy is grounded in credibility, legal accuracy, and trust. Effective law firm marketing is not about hype-it is about translating complex legal processes into clear, ethical, and persuasive communication that helps clients make informed decisions at critical moments.

As the firm continues to scale, we are seeking a senior marketing professional who understands

, how to manage people and systems, and how to turn marketing into a predictable business engine.

About the Role

We are seeking an experienced

to lead and oversee the firm's marketing function. This role combines

.

You will oversee a marketing team of

team members, while remaining hands-on with planning, quality control, performance analysis, and continuous optimization.

This role requires a strong understanding of

, particularly in a

, where accuracy, compliance, tone, and credibility are critical.

Key Responsibilities

• The Marketing Manager will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels.

• You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging.

• Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met.

• You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals.

• You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice.

• You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance.

• You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth.

• You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership.

• You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability.

• You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

Required Qualifications & Skills

• 5+ years of progressive marketing experience

  , preferably in

  law firms, professional services, or agency environments
  
• Proven experience leading and managing a marketing team or function

  , including delegation, performance oversight, and mentoring



• Strong expertise in digital marketing

  , including

  SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics
  
• Proficiency with Webflow is required

  , including website management, page updates, CMS content, and basic conversion optimization




• Demonstrated ability to

  develop marketing strategy and execute end-to-end campaigns

  , from planning through performance analysis




• Experience managing

  budgets, timelines, priorities, and team performance

  in a results-driven environment




• Strong written and verbal communication skills, with the ability to

  review, train, and mentor staff



• Data-driven and analytical mindset, with experience using

  marketing metrics and KPIs

  to guide decisions




• Highly organized, proactive, and capable of working independently in a

  remote, high-accountability environment



• Prior experience in

  law firm marketing or regulated professional services

  is a strong plus




• Bachelor's degree in Marketing, Communications, or a related field preferred;

  advanced certifications are a plus
  
• Mandarin Chinese and/or Spanish

  proficiency is a plus but not required

Compensation & Package

• Competitive monthly rate

  based on experience, leadership level, and scope of responsibility




• Remote

  independent contractor

  arrangement (contractor responsible for local taxes and compliance)




• Flexible schedule with a

  focus on outcomes and deliverables

  , not hours




• Opportunity to

  build, scale, and lead the firm's marketing function

  , expand the team, and influence firm-wide strategy



• Performance-based bonuses

  tied to KPIs, lead quality, and departmental success

Working Hours

• Full-time role




• Overlapping 4 hours with

  U.S. business hours (PST/PDT)

  is required

Application Process

Please submit:

• Resume/CV highlighting marketing experience, leadership experience, and technical skill set




• Portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives




• Cover letter explaining your approach to building, leading, and scaling a marketing department, particularly within a law firm or professional services context