Media Buyer - Performance Marketing

Overview
We are seeking a dynamic and results-driven Media Buyer to join our marketing team. The ideal candidate will have a strong background in digital marketing and a proven track record of executing successful media campaigns across various platforms. As a Media Buyer, you will be responsible for strategizing, negotiating, and purchasing advertising space to maximize our brand's visibility and reach.

Responsibilities

• Develop and implement media buying strategies that align with overall marketing objectives.
• Conduct thorough market research to identify target audiences and optimal advertising channels.
• Negotiate rates and contracts with media vendors to secure the best placements within budget constraints.
• Manage and optimize campaigns across platforms such as Google Ads and Facebook Advertising to ensure maximum effectiveness.
• Analyze campaign performance using analytics tools, adjusting strategies as necessary to improve results.
• Collaborate with the marketing team to create cohesive messaging across all media channels.
• Monitor industry trends and competitor activities to stay ahead in the market.

Skills

• Proficiency in Nielsen metrics for audience measurement and analysis.
• Strong knowledge of Google Ads and Facebook Advertising platforms for effective campaign management.
• Experience in digital marketing strategies, including SEO, PPC, and social media advertising.
• Excellent analytical skills to interpret data and make informed decisions based on performance metrics.
• Strong negotiation skills to secure favorable terms with media outlets.
• Solid understanding of budgeting processes related to media purchasing and campaign execution.
• Ability to work collaboratively within a team while also being self-motivated and independent in managing projects. Join us as we elevate our brand through strategic media buying efforts!

Job Type: Part-time

Pay: $46,481.01-$77,883.89 per year

Work Location: In person