National Sales Manager

Quality and consistency are at the heart of everything they do.

Sprig + Fern Brewing Co. is on the lookout for an experienced and commercially driven National Sales Manager to champion their award-winning range of craft beers, ciders, hard sodas, and non-alcoholic beverages across New Zealand’s key grocery, on- and off-premise channels. This is your opportunity to lead a passionate sales team with an iconic, fiercely proud Kiwi brand.

About The Company

From their brewery in Nelson, Sprig + Fern Brewing Co. hand crafts every batch with care, creativity, and an unwavering commitment to quality and consistency.

Their industry-recognised beers, ciders, and hard sodas flow through the taps of 13 Sprig + Fern Taverns and 2 Little Sprig Taverns nestled in communities across the Nelson, Tasman, and Wellington regions. They also have a wide, loyal customer base throughout the country, with products being available in grocery, on- and off-premise channels.

Their brand continues to evolve - bold, vibrant, energetic - reflecting the diversity of their brews and the passion of the team behind them. They don’t stand still; constant innovation, quality, and community connection are at the heart of everything they do.

About The Role

As National Sales Manager, you’ll be a key member of the leadership team, responsible for driving national strategy while staying hands-on in market. You will:

• Lead and execute Sprig + Fern’s national sales strategy across grocery, on- and off-premise, and emerging channels.

• Identify, qualify, and convert opportunities for growth with a strong commercial lens, keeping a close eye on trends and performance.

• Lead, coach, and empower a small, dedicated, passionate sales team across the country.

• Personally manage key grocery and regional accounts, deepening partnerships and negotiating mutually beneficial contracts.

• Use data, forecasting, and reporting to shape strategy, make decisions, and maintain commercial visibility in line with business goals.

• Champion Sprig + Fern’s brand story, values, and product experience wherever you go.

This role is based at the Richmond brewery, with regular domestic travel required to support customers, team members, and category partners.

About You

You’ll bring the experience and confidence to lead growth in a competitive FMCG environment. We’re looking for:

• 5+ years in a senior sales role, ideally within FMCG, beverages, or aligned categories.

• Strong commercial and financial nous - budgeting, forecasting, P&L, and category insight capability.

• Proven negotiation skills with major retail and grocery buyers.

• A collaborative, empowering leadership style with experience developing small, dedicated teams into inspired high-performers.

• Proficiency across Microsoft 365, especially Excel for reporting and planning.

• A genuine passion for people, products, and delivering excellent customer experiences.

If you know what great account management looks like and you’re hungry to help a much-loved NZ brand continue to thrive, you’ll fit right in.

Benefits & Opportunity

• Competitive salary + performance-based bonus structure

• Company vehicle

• Work with a tight-knit, supportive team proud of what they brew and how they show up

• Regular travel for team support, trade visits, key customer meetings and industry events

• The opportunity to shape national sales strategy and make a meaningful impact in one of NZ’s most respected craft brewing brands

Ready to raise the bar?

If you’re driven by growth and strategy, love genuine relationship building, and thrive in the fast-paced FMCG space, we’d love to hear from you.

Apply now or contact Helen Dale – 027 267 9725 for a confidential chat.

Position Description