Paid Ads Specialist

Responsibilities:

• Plan, create, and manage paid ad campaigns on Facebook, Instagram, TikTok, and Google Ads (Search, Display, Performance Max, and YouTube).
• Develop and execute strategies to achieve clients' KPIs, including ROAS, CTR, CPC, and CPA.
• Conduct audience research and analyze market trends for effective targeting.
• Continuously monitor, optimize, and scale campaigns to maximize performance.
• Implement A/B testing on creatives, ad copy, and targeting strategies.
• Set up tracking and measure campaign performance through tools like Google Analytics and Facebook Ads Manager.
• Collaborate with creative teams to develop engaging ad visuals and copy.
• Prepare detailed performance reports with insights and actionable recommendations.
• Stay updated on the latest ad platform updates, industry trends, and algorithm changes.
• Troubleshoot campaign issues and implement solutions promptly.

Qualifications:

• A minimum of 3 years of experience in paid advertising demonstrating a proven track record of successful campaigns.
• Background in advertising, marketing, and strong digital marketing experience
• Certification in Facebook Ads and Google Ads
• Understanding and practical knowledge of UTMs and performance tracking
• Ability to communicate well and enjoys teaching or helping others
• Ability to think strategically in relation to funnels and campaigns
• Willingness to try new strategies
• Team player and can also manage people and contractors or agency partners to ensure a high quality of care
• Good marketing background with an understanding of all components of the funnels aside from just the ads

Job Types: Full-time, Permanent

Pay: Php65,000.00 - Php80,000.00 per month

Benefits:

• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person