Part-Time - Performance Marketer & Social Media Manager (Johnson Boy)

Part-Time Performance Marketer & Social Media Manager (Johnson Boy)
Location: Remote (Ireland/UK preferred)
Hours: 10–20 hours per week
Rate: €25–€35 per hour (DOE)
Start: ASAP
Contract: Part-time freelance

Johnson Boy is a fast-growing men’s intimate hygiene brand rooted in confidence, design and modern sexuality. We’re building a bold, premium presence in a category that has been ignored for decades, and we’re looking for someone who can help push the brand forward fast.

This role blends data, creativity and social strategy. You’ll run our ads, produce content and keep our social channels active and growing.
If you like moving fast and seeing your work translate directly into sales, this is your role.

Your Responsibilities

You’ll take ownership of three pillars:

1. Performance Marketing

• Run and optimise Meta and TikTok ads
• Test creatives, audiences and hooks
• Scale what works and cut what doesn’t
• Pull weekly performance reports with clear insights and recommendations
• Improve CAC, ROAS and overall ad efficiency

2. UGC and Content Production

• Source, brief and manage UGC creators
• Develop creative concepts and scripts
• Edit short-form content for TikTok and Instagram
• Maintain a weekly pipeline of new creatives
• Analyse what formats and styles perform best

3. Social Media Management

• Build and maintain a posting schedule for Instagram and TikTok
• Plan weekly content calendars
• Upload and schedule posts
• Monitor comments and DMs for engagement (light, not CX work)
• Keep the brand voice consistent, bold and clean

You’ll collaborate directly with the founder and have a big influence on the brand’s creative and commercial direction.

You’re Ideal For This If You…

• Have proven experience with Meta and TikTok ads
• Know how to create short-form content that feels native to TikTok and Reels
• Understand gay male culture, humour and nuance (big plus)
• Move quickly and avoid unnecessary complexity
• Work confidently without hand-holding
• Balance data with creative instinct
• Can commit to consistent weekly hours

Experience in grooming, skincare, supplements or NSFW-adjacent brands is a bonus.

What You Get

• Flexible remote work
• Creative freedom and direct influence on the brand
• A role where your ideas translate into real results
• Opportunity to grow with the company as we scale into the UK, EU and US

How to Apply

Send the following to [info@johnsonboy.com]:

• CV or LinkedIn
• Portfolio of ad creatives and UGC you’ve produced
• Results you’ve driven (ROAS, CAC improvements, growth metrics)
• A short note explaining why you’re a strong fit for this brand
• One example of an ad hook you would test for Johnson Boy

Job Type: Part-time

Pay: From €25.00 per hour

Expected hours: 10 – 15 per week

Benefits:

• Employee discount
• Flexitime
• Work from home

Work Location: Remote