Performance Marketing Manager

Description

About Evocalize

Evocalize powers the performance marketing infrastructure behind some of the largest real estate and mortgage brands in the U.S. From eXp and Keller Williams to Rate and Guild, our technology helps agents and loan officers automate high-performing, compliant digital campaigns at scale. As we deepen our focus on the housing industry, we’re launching the first cross-vertical co-marketing network—connecting lenders and agents to drive local demand together.

If you’re excited about building in a fast-moving, data-driven environment that’s shaping the future of housing and proptech marketing, we’d love to talk.

The Role

As Performance Marketing Manager, you’ll lead the execution, testing, and optimization of paid digital campaigns across Google Ads and Meta (Facebook/Instagram). You’ll work closely with our Marketing and Performance teams to:

• Drive top-of-funnel growth by acquiring qualified leads and user signups for our self-service PLG platform
• Monitor and optimize campaign performance for our end users in the mortgage and real estate space using our platform

You will obsess over the performance of our automated programs and work to uncover opportunities to improve results through iterative testing, keyword tuning, audience refinement, and other levers. You’ll apply these learnings to improve both client outcomes and the standard programs within our platform.

This is a hands-on, data-driven role—ideal for someone who thrives in the weeds of ad platforms and knows how to translate performance data into clear, actionable strategies.

Responsibilities

• Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.) and Meta Ads

• Continuously test creative, targeting, bidding strategies, and landing page alignment

• Monitor performance, analyze key metrics, and report actionable insights to internal stakeholders

• Collaborate with the Marketing team to improve user acquisition for our PLG platform

• Partner with the Performance and Product Teams to improve campaign outcomes for our end users (mortgage and real estate professionals)

• Investigate performance at the individual program level and apply those insights to improve standard Blueprints in our platform

• Interpret data and performance trends to recommend and implement campaign optimizations

• Stay ahead of housing market trends and consumer behavior within the mortgage/real estate industry

• Look for opportunities to supercharge your role with AI, including LLM’s, and implement this independently or with assistance where needed

Requirements

• 5+ years of hands-on paid media experience, including deep expertise in Google Ads and Meta Ads

• Demonstrated success running campaigns for mortgage, real estate, or housing-related products or services

• Strong analytical skills; confident working with campaign data and performance dashboards (GA4 or similar)

• Clear communicator who can translate numbers into strategy, particularly in writing

• Experience working in fast-paced, iterative environments

• Self-starter with the ability to manage multiple campaigns and priorities independently

• Familiarity with lead gen optimization and conversion rate best practices

• Experience with ad automation or AI-powered campaign tools

• Must love the potential of AI and have extreme curiosity about how it can be used to help you and the company

• Exposure to PLG or SaaS marketing environments