Product Marketing Lead

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us!

About the role
As a Product Marketing Lead you will designs, manage and execute the product marketing strategy in consultation with key product, sales and marketing stakeholders. This includes defining the product positioning, integrated messaging, enablement plan and product marketing campaign priorities.
Key responsibilities
The key responsibilities of the role are listed below. These may change in response to your personal growth and business demands.

• Develop compelling GTM product marketing strategies that connect with the buyers across their journey.
• Develop and execute the go-to-market strategy for Vocus product portfolios, including defining product positioning, messaging, and value propositions (in alignment with brand, comms and segment leads).
• Align strategy with relevant stakeholders to operationalise the GTM process and drive fully integrated go-to-market campaign across our channels to market.
• Brief cross-functional teams on content requirements and work to orchestrate their delivery.
• Build and execute campaigns in consultation with the Marketing Segment Leads and Head of Brand and Digital Marketing that drive awareness, adoption, and revenue growth in collaboration with broader marketing team, product teams and key sales stakeholders.
• Work with product and industry marketing manager to: gather customer insights to inform product development and positioning; and develop tailored content launches and messaging for targeted content segmenting and industry verticals.
• Develop and maintain relationships with industry influencers to drive thought leadership and advocacy for our products and solutions.
• Monitor and analyse market and competitive trends to inform and input into product strategy and marketing initiatives.
• Develop success metrics, measurement methods and reporting processes for the GTM initiatives.
• Provide leadership and mentorship, fostering a culture of excellence, collaboration, and continuous improvement.

Key skills & experience
The following knowledge, experience, capabilities, qualifications, and attributes are required to be successful in the role.

• Minimum of 8+ years in a role with a level of product marketing, content and campaign accountability, preferably within the Telecommunications industry.
• Stakeholder and customer engagement with a bias for collaboration, action and clear communication: Expert
• Design, development, and execution of GTM and marketing programs: Expert
• Market & customer insight with a strong understanding of effective brand content, and product credentials and how to deliver to targeted audiences: Expert
• Cross functional launch readiness (sales, ops, care): Proficient
• Portfolio lifecycle, optimisation & sunset planning: Proficient
• Structured thinker, capable of converting technical complexity into clarity tailored to each audience group: Proficient
• Customer-centric mindset, ensuring all initiatives deliver tangible business and user value: Proficient
• Resilient and an ability to operate well in ambiguity while delivering outcomes: Proficient
• Strong analytic and publishing skills in Excel, PowerPoint and Word: Proficient

What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

• Diverse and dynamic teams with a supportive and inclusive culture.
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
• Flexible hours and a hybrid working environment
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
• Study assistance programs to excel your personal growth, learning and development.
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.
We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.
With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.
About Us
As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.
Ready to take the next step?
If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!
We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.
If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.