Regional Marketing Manager, Asia & Middle East

As part of A.P. Moller - Maersk, APM Terminals has been lifting standards for developing and operating advanced ports and container terminals for over half a century (as an independent division since January 2001). Now, with 60 strategically located ports and container terminals around the globe and several more in development, we are the preferred port partner of over 33 countries globally. We serve shipping line and landside customers, seamlessly integrating land and sea to ensure supply chains are safe and undisrupted and to create job and growth opportunities in the communities we operate in.

The Regional Marketing Manager reports to APM Terminals' Head of Marketing, Brand & Content. The Communications, Branding & Marketing team at APM Terminals focuses on:

• Packaging and promoting APM Terminals' value propositions to customers, government stakeholders, and talent
• Positioning, managing and activating the APM Terminals brand, internally and externally
• Establishing APM Terminals as a thought leader on key themes
• Creating and managing content across various channels, including earned, owned, shared, and paid media, for both internal and external audiences

We offer

At Maersk, we believe in the power of diversity, collaboration, and continuous learning and we work hard to ensure that the people in our organisation reflect and understand the customers we exist to serve.

With over 100,000 employees across 130 countries, we work together to shape the future of global trade and logistics.

Key responsibilities

As Regional Marketing Communications Manager for Asia & Middle East at APM Terminals, you will oversee the strategic, creative, and operational direction of all regional marketing, branding, and thought leadership activities. Your role will be crucial in increasing visibility, lift awareness and build better perception for APM Terminals among key audiences in the region, including governments, port authorities, and businesses.

You will develop regional marketing plans, manage projects and budgets, and oversee key events, media partnerships, and sponsorships.

Collaborating with your global team colleagues, you will provide guidance, narratives, and tools to regional and terminal colleagues in Communications, Concession Excellence, Investment, and Public Affairs, enabling them to harness the full potential of marketing and branding to achieve business objectives.

In your role, you are responsible for:

• Development and activation of the regional APM Terminals positioning and narrative in Asia and Middle East to strengthen our thought leadership position
• Driving or supporting the development, packaging, and activation of value propositions in key markets, aligned with APM Terminals' growth ambitions.
• Creating marketing materials to support the activation of our regional positioning or local value propositions, providing teams with the necessary tools and materials to operate effectively.
• Developing and activating regional external campaigns, events, and sponsorships to increase APM Terminals' visibility among key audiences, including governmental stakeholders and customers.
• Supporting regional leaders in their external positioning, both offline and online.
• Driving and managing global brand, marketing and content guidelines, processes, and standards in the region.
• Building expertise and offering support to regional and terminal teams on campaigns, content, and activating, and design learning modules and workshops as needed.
• Collaborate with global, regional, and local branding, communications, media relations, marketing, and public affairs colleagues to ensure a unified and comprehensive approach to increasing visibility in the region.
• Manage budgets, projects, and relationships with external partners and agencies (if needed) to achieve marketing communications excellence.

We’re looking for

• Around 15 years of experience in Marketing, Communications, and/or Branding in a B2B environment, preferably in the logistics or port industry.
• Skilled in developing powerful marketing or communications plans, strategies, and narratives, and can also execute the tactics, such as creating content, campaigns, events, or other marketing materials.
• Experienced in managing large, complex marketing and communication projects across multiple levels in a large global organization, with a hands-on approach to multi-disciplined marketing.
• Proven track record in managing ongoing relationships with external vendors and agencies to develop and deliver effective campaigns and materials.
• Excellent communication skills, both written and spoken, who can communicate clearly, persuasively, collaboratively, and influentially.
• Highly independent, creative, driven, organized, and capable of delivering in a fast-paced environment.
• As a seasoned professional, you're a trusted advisor across leadership functions, extending beyond your own team and function.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.