Sales Development Representative (Sdr)

What success looks like in this role:

• A consistent and growing stream of highly qualified leads generated through outbound prospecting, with clear alignment to the company’s target audience and goals.
• High engagement rates from prospects through compelling messaging and strategic follow-ups, resulting in paid trials and long-term customer relationships.
• Demonstrated improvement in outbound lead generation strategies based on data-driven insights, reflected in a measurable increase in the top-of-funnel pipeline.

What You Will Do:

• Design, develop and execute a robust outbound lead generation strategy to expand the company's customer base and establish a strong market presence.
• Conduct thorough research to identify potential B2B leads, leveraging various sources including online research, industry events, social media, and networking.
• Craft compelling outbound messages and communications to engage prospects and convert to customers.
• Comfortably cold-call prospects to set-up meetings
• Utilize advanced tools and platforms to maximize outreach efficiency, track results, and streamline lead generation efforts.
• Qualify leads through effective communication, understanding their pain points, challenges, and needs.
• Nurture leads through strategic follow-ups, providing relevant information and insights to move them closer to conversion.
• Collaborate closely with the Sales Manager to ensure a seamless handover of qualified leads for further engagement and a smooth transition from lead to customer, facilitating successful sales conversions.
• Maintain accurate and up-to-date records of lead interactions and activities.
• Continuously monitor, assess, and report to leadership and the sales team the effectiveness of outbound lead generation strategies, making data-driven adjustments as needed.
• Provide insights and feedback to marketing and product teams to refine messaging and positioning based on prospect interactions.

To thrive in this role, you must have:

• Bachelor's degree in Business, Marketing, Communications, or a related discipline.
• At least 3+ yrs of lead generation experience within the B2B SaaS environment, with a focus on outbound prospecting.
• Results-oriented mindset with the drive to achieve and exceed sales targets.
• Prior experience demonstrating ownership and initiative in taking charge of lead qualification and nurturing processes.
• Proven adaptability and resilience in a dynamic and evolving startup environment, with a proactive attitude to overcome challenges and persist through setbacks..
• Strong communication and interpersonal skills, with the ability to engage and build rapport with prospects.
• Experience in making data driven decisions and conducting thorough research to drive lead generation & prospecting efforts.
• Proficiency with advanced outreach tools and CRM platforms to improve lead generation workflows.
• Ability to wear similar hats and collaborate effectively across various departments.
• Previous experience in the AI/ML, data, logistics, shipping, or related industries is good to have.