Sales Manager New Business Nordics

SALES MANAGER, NEW BUSINESS – Nordics

Location: Stockholm or Copenhagen (with regional travel)

COMPANY PROFILE

Our client is a rapidly growing SaaS company serving the hospitality industry. Their platform enables a fully digital guest journey — from check‑in to check‑out — helping hotels reduce queues, increase efficiency, and unlock new revenue opportunities.
With an ambitious team of around seven employees and strong expansion plans across the Nordics, the company values innovation, agility, and service excellence. They are now strengthening their commercial footprint in Sweden and Denmark with a senior sales professional focused on new business development.

THE ROLE

As Sales Manager, you will drive new business growth across Sweden and Denmark, working with both direct sales (hotel chains, larger independent hotels) and industry partnerships (PMS providers, hospitality management companies, and other ecosystem partners).

You will take full ownership of identifying prospects, building relationships, and closing deals and playing a central role in the company’s Nordic market growth.

TASKS AND RESPONSIBILITIES

This role includes responsibilities within new business development, strategic partnerships, commercial execution, and market expansion. You will play a key part in strengthening the company’s presence across both Sweden and Denmark.

New Business Development
• Identify, prospect, and convert new hotel clients in both Sweden and Denmark.

• Manage the full sales cycle, from outreach to closing.
• Build a strong pipeline focused on hotels with 100+ rooms, small/medium hotel chains, and private operators.

Strategic Partnerships
• Develop and manage partnerships with key players such as PMS providers and hospitality service companies.

• Approximately 40% of your time will focus on building and nurturing partnerships that support scalable growth.

Commercial Execution & Market Expansion
• Confidently sell in both Swedish and/or Danish markets.

• Conduct product demos, prepare proposals, and negotiate agreements with senior stakeholders.

• Handle inbound leads while proactively generating your own opportunities.
• Travel across the region as needed.

PROFILE

Candidates should bring strong commercial experience, excellent communication skills, and the ability to represent the company across both Swedish and Danish markets. You are confident selling to senior stakeholders, comfortable working independently in a small team, and motivated by creating new business opportunities. This role suits someone energetic, proactive, and eager to drive growth across Sweden and Denmark.

• Fluency in Swedish and/or Danish is essential

• Strong English required
• Must be comfortable selling in both Sweden and Denmark

• proven track record and experience in B2B new business sales, including partner or strategic account work

• Experience from hospitality or SaaS is a plus, not a requirement
• Strong commercial mindset with a hunter profile — proactive, energetic, results‑driven
• Comfortable working independently in a small, entrepreneurial team
• Professional communication skills; credible with senior stakeholders
• Ideally based in Stockholm or Copenhagen

Personal Qualities that would fit the company culture
• High energy, takes initiative, thrives outside a strict 9–5 setting

• Collaborative, positive, and service‑oriented
• Motivated by building something and contributing directly to company growth

SALARY AND RECRUITMENT PROCESS

Indicative salary level: approximately 45,000 SEK/month, plus a strong performance-based commission structure.

Final package will be aligned with experience and Swedish transparency requirements.

RECRUITMENT PROCESS