Senior Digital Marketing Executive

Kingsend Health is a dynamic startup led by seasoned professionals with decades of expertise in the pharmaceutical and health supplement industry. Backed by a reputable pharmaceutical developer and manufacturer in Spain co-founded over 20 years ago, we're on a mission to expand and distribute scientifically backed supplements that make a real difference to customers in Asia.

Responsibilities

• Develop and execute innovative digital marketing strategies to grow brand awareness, drive sales, boost customer engagement and ensure regulatory compliance in Singapore, Hong Kong and China.

• Lead paid and organic campaigns across Google, Facebook, Instagram, and other platforms to meet business goal

• Collaborate with product, design and compliance teams to create compelling, high-converting content (ads, blogs, videos, website posts) that resonates with our target audience.

• Optimize website and product pages for SEO; manage PPC campaigns for maximum ROI.

• Analyse performance metrics and optimize campaign performance.
  

Qualification and Requirement

• 4+ years of experience in digital B2C marketing, preferably in health, wellness, or regulated industries.

• Proven track record in e-commerce growth, content strategy, and paid media.

• Exceptional writing and editing skills with a keen eye for brand tone and emotional impact.

• Hands-on experience with tools like Google Ads, Meta Business Suite, Wordpress etc.

• Fluency in English and Chinese (written and spoken) is a plus.