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Shopper Activation Managers

Posted on July 11, 2025 by Asahi Group Holdings

  • Tanza, New Zealand
  • $nan - $nan
  • Full Time

Shopper Activation Managers

  • Develop and execute shopper and channel activation plans (BTL & 5P) aligned with national marketing and commercial strategies.
  • Lead and implement 12-month customer activity calendar in partnership with Account Managers, Marketing, and Revenue Planning.
  • Create compelling trade stories and sales materials to support activation sell-in and field execution.
  • Act as the customer marketing lead in joint business planning with key retailers, supporting NPD, ranging, and review forums.
  • Manage end-to-end POS and display development, including agency briefing, production, logistics, and budget alignment.
  • Track and evaluate activation performance, delivering post-campaign reviews and insights to inform future plans.

About You


  • Tertiary qualification in Commerce or Marketing (high regarded)
  • Previous experience in Sales, Marketing, Category or Trade Marketing roles within FMCG or a related industry
  • Proven commercial and strategic capability, with experience influencing channel direction and delivering business impact.
  • Strong understanding of retail/customer dynamics, with deep knowledge of channels and its sub-channels.
  • Demonstrated leadership in managing complex projects end-to-end, with strong project management and problem-solving skills.
  • Customer-focused with a track record of building strategic, value-based relationships and driving results.
  • Skilled in strategic thinking, planning, stakeholder influence, and agile decision-making in a fast-paced environment.

Why Asahi Beverages?


At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.


We are a Circle Back Initiative employer and commit to responding to all applicants.


Advertised until:
Aug. 10, 2025


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