Ads Specialist

Job Description

The Ads Specialist is responsible for strategizing, launching, managing, and optimizing paid advertising campaigns across various digital platforms for both in-house brands and third-party clients. The role ensures all ads meet performance targets, comply with budgetary requirements, and are aligned with broader marketing objectives, while coordinating with creatives, analytics, and client teams for holistic campaign management.

CORE RESPONSIBILITIES

• Manage ad accounts across Facebook, Instagram, TikTok, Google Ads, YouTube, LinkedIn, Shopee & Lazada Ads, etc.
• Set up and optimize paid campaigns (traffic, conversions, retargeting, engagement, etc.)
• Coordinate with content team to ensure timely delivery of creatives, copy, and media assets
• Monitor daily ad performance; adjust targeting, budgets, creatives, and placements as needed
• Analyze audience segmentation, pixel data, and user behavior to improve conversions
• Collaborate with Marketing Manager and Digital Supervisor on campaign direction and strategy
• Provide ad performance reports with data-driven recommendations
• Handle billing setup, ad spend caps, invoice reconciliation, and monthly budget tracking
• Conduct creative A/B testing and maintain results tracker
• Track and report ad spend, performance, and client billing alignment
• Suggest and test influencer content for ad campaigns
• Participate in quarterly reviews and optimization strategy planning
• Stay updated on platform policy changes and ad trends for continuous learning

Job Type: Full-time

Pay: Php20,000.00 - Php30,000.00 per month

Benefits:

• Opportunities for promotion
• Pay raise
• Promotion to permanent employee

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• 13th month salary
• Performance bonus

Work Location: In person