Brand Marketing Associate - Regional Marketing
Posted on May 5, 2025 by Shopee
- Singapore, Singapore
- N/A
- nan
Department Marketing
LevelExperienced (Individual Contributor)
LocationSingapore
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
- Plan and execute marketing activations across various offline / online channels, while working effectively with relevant stakeholders to enable fast adoption.
- Develop and/or improve report methodologies to track campaign effectiveness, customer insights, and overall business performance.
- Responsible for collecting, analyzing, and interpreting marketing data from multiple sources to identify trends and insights.
- Create both qualitative and quantitative reports to assess the success of marketing activations, as well as provide data-driven recommendations for improvement.
- Work with the rest of the team to identify gaps / opportunities to improve marketing plans and drive higher branding plus commercial impact.
Requirements:
- Relevant Degree in Business, Marketing, Statistics / Economics or a related field
- At least 2 years of relevant experience in a similar scope in a fast-paced organisation
- Comfortable working with numbers / skilled in Excel and Google Sheets
- Detail-oriented, data-driven, and with a strong analytical mindset for problem-solving.
- Excellent stakeholder management skills, with the ability to collaborate effectively with teams from diverse markets and backgrounds
- Excellent written and verbal communication skills and proficiency in complex project management
- Experience with Talkwalker and/or Emplifi is necessary
Advertised until:
June 4, 2025
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