Digital Marketing Specialist

Bracu hospitality limited is seeking a skilled and motivated Marketing specialist to lead and manage our digital marketing and brand promotion activities. The candidate should have relevant qualification ( level 7 or above) in marketing or related field or at least 5 years of relevant work experience

Key Responsiblitites:

• Devleop and implement Comprehensive marekting strategies aligned with business objectives
• Plan and execute digital marketing campaigns accross multiple platforms including Facebook, instagram, Tiktok, YouTube, Whatsapp, Little Red Book and Wechat
• Plan, shoot , edit, and publish high quality photo and video content showcasing products, promotions, pricing and customer experiences
• Creat and manage content calendars, promotional campaigns and brand messaging
• Analyse market trends, customer behaviour and competitor activities to inform marketing strategies
• Manage and optimise paid digitial advertising campaigns ( e.g. Meta Ads , TikTok Ads )
• Engage with customers through social medial, online platforms, and direct communications
• Monitor and report on campaign performance using analytics tooks and provide insights for improvement
• Coordinate with management to align marketing activities with business operations and seasonal demand
• Manage marekting budgets, including forcasting and expenditure tracking
• Build and maintain brand presence accross digital and offline channels

Required skills and Experience

• proven experience in digital marketing and social medial content creation
• Strong skills in photography, videography and editing tools( e.g. Adobe suite, capcut, etc)
• Experience managing multi-platform social media campaigns
• Understanding of digital advertising tools and analytics
• Ability to analyse data and translate insights into actionable strategies
• Strong communication and stakeholder management skills

Hours: Minimum 3o hours per week