Head Of Marketing

Key Responsibilities

We’re looking for a Head of Marketing to lead global marketing for GRVT - a data-driven, strategic, and creative leader who can scale our brand and our user base. You will:

• Set the vision and execute a cohesive global marketing strategy that spans brand, growth, content, and partnerships.

• Drive adoption and engagement by building multi-channel campaigns across traditional media, social media and influencer activations.

• Lead go-to-market efforts for major product launches, exchange features, and new market entries.

• Develop and manage a high-performing marketing team, ensuring excellence across creative, growth, and community functions.

• Collaborate cross-functionally with Product, BD, and Design to ensure marketing strategy aligns with business goals and product roadmap.

• Oversee growth and performance marketing - from paid acquisition and SEO to funnel optimization and lifecycle marketing.

• Establish a data-driven culture, tracking metrics like CAC, LTV, conversion, and retention to measure impact and ROI.

• Manage the global marketing budget and report regularly on performance to the executive team.

Job Requirements

• Crypto Native: You understand the space, speak the language, and believe in self-custody as the future of finance.

• More than 5years of marketing experience, with at least 3 years in a leadership role at a high-growth tech, fintech, or crypto company.

• Proven success in scaling marketing efforts and driving measurable user growth.

• Deep understanding of growth marketing, performance campaigns, and funnel optimization.

• Skilled in analytics, experimentation, and marketing automation tools.

• Strong leadership and cross-functional collaboration skills.

• Excellent communication and storytelling ability.

• Fluency in English, with the ability to work across global teams.

Preferred Qualifications:

• Experience at an exchange or trading-focused fintech company.

• Experience launching products across APAC and emerging markets.