Products And Programs Marketing Lead

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

We are the marketing engine that drives Retail commercial marketing programs across new product introductions, affordability programs, and key seasonal campaigns at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in stores.

Description
As the Marketing lead for Products and Programs, you will drive the strategic development and marketing efforts for all our product launches, product momentum, and affordability programs across APAC including Apple Trade In and financing.","responsibilities":"Develop and manage strategic marketing campaigns that drive traffic, engagement and conversion at Apple Retail and drive the end-to-end process to ensure work is executed flawlessly, on time
Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Store Operations, Commercial and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels
Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

Preferred Qualifications
Track record of leading strategic conversations with a wide range of people in different fields and across levels
Able to analyze data and identify performance trends that inform marketing strategies and new tactics
Proven experience leading, managing and measuring large-scale marketing initiatives
Experienced in developing clear, concise marketing and creative briefs
Able to connect dots between information, different work streams, and key partners to inform the work
BA/BS or equivalent experience, MBA a plus

Minimum Qualifications
7+ years experience, with at least 4 years of omni-channel marketing experience in a multi market capacity, ideally within Asia
Expertise in online and outbound marketing channels and digital marketing touchpoints
Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike
Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
Able to analyze data and identify performance trends that inform marketing strategies and new tactics

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug-free workplace.