Social Media Marketing Specialist

Introduction:
A Social Media Marketing Specialist is responsible for developing, implementing, and managing a brand’s social media strategy to increase online presence, engage audiences, and drive business goals.

Description:
Key Accountabilities

Here are some key accountabilities for the Social Media Marketing Specialist role:

Social Media Strategy & Planning: Develop and execute comprehensive social media strategies across multiple platforms (e.g., Facebook, Instagram, Twitter, TikTok) to build brand awareness, increase engagement, and drive conversions.
Content Creation & Copywriting: Craft an engaging social media strategy and relevant social media content that aligns with the brand's voice and objectives. This includes copywriting, image and video selection, and ensuring all content is optimised for the target platform and audience.
Community Engagement: Monitor and engage with the social media community, responding to comments, messages, and mentions in a timely and professional manner. Foster positive relationships with followers and potential customers.
Campaign Management & Execution: Execution of organic social media campaigns while working closely with the design and content teams to ensure creative assets are aligned with campaign goals and brand standards.
Data Analysis & Reporting: Analyse social media performance using platforms like Facebook Insights, Twitter Analytics, and Google Analytics. Generate regular reports on key metrics (e.g., engagement, reach, clicks, conversions) and use insights to refine and optimise strategies.
A/B Testing & Optimisation: Implement A/B testing for content and ad performance, refining campaigns based on real-time data to maximize engagement, reach, and conversions.
Trends & Industry Monitoring: Stay on top of industry trends, social media updates, and platform algorithm changes. Proactively incorporate new trends into social media strategies to keep the brand fresh and relevant.
Collaboration: Work cross-functionally with other teams (e.g., product, sales, design, customer success) to ensure social media initiatives are aligned with broader business goals and integrated with other marketing efforts.

Skills and Experiences:
Expectations

Individually and with Managers, ensure understanding and engagement with vision, purpose, and strategic and stakeholder considerations at Manager and Team levels.
Demonstrate advanced levels of competence in leadership capabilities required of the position.
Engage, support, motivate and develop capability and potential in others.
Attract, retain, and develop talent to complement Blueberry’s values and behaviours.
Reward and recognise good performance aligned to Blueberry’s values and goals and manage poor performance in a timely manner.
Be an ambassador for Blueberry in the market; promote our interests and reputation.
Follow our policies, procedures, and code of Ethics and Conduct.
Protect our confidential information and intellectual property.
Play an active role in your safety and the safety of others around you.
Inspire confidence and urgency within the department and across the team for the delivery of timely, high-quality service to internal and external customers.
Foster a culture of continuous improvement.
Continuously drive agility and flexibility in responding to market and industry changes.

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience

Social Media Experience: Proven experience managing social media accounts and campaigns across platforms like Facebook, Instagram, Twitter, and TikTok. Familiarity with platform-specific trends and best practices.
3+ Years in Social Media Marketing: A minimum of 3 years of hands-on experience in social media marketing, including strategy development, content creation, and campaign execution.
Content Creation & Copywriting: Strong writing skills with the ability to craft engaging and persuasive social media copy that aligns with the brand’s voice and drives audience engagement.