Social Media Specialist

Job Overview

We are seeking a Social Media Specialist who can craft compelling content, manage our online presence, and drive meaningful engagement across our digital platforms. This role requires a sharp storyteller who is skilled in copywriting and article writing, with a strong understanding of social media trends and audience behavior. You will help elevate our brand’s voice and connect with both Commercial & Industrial (C&I) and residential audiences in the renewable energy space.

Job Responsibilities

Social Media Strategy & Execution

• Develop and maintain a content calendar for platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Write clear, engaging, and brand-aligned copy tailored to each platform and audience type.
• Collaborate with the content and design team to ensure timely publishing of visual and written content.

Community Engagement

• Monitor and respond to comments, messages, and mentions across all social media platforms in a professional and timely manner.
• Foster a positive and active online community by initiating conversations, replying to feedback, and engaging with industry-relevant content.
• Identify and engage with influencers, industry leaders, and partner accounts to build brand presence and trust.

Copywriting & Content Writing

• Craft high-quality short-form content for daily posts, promotions, and campaign messaging.
• Write long-form content such as articles, blog posts, or educational content relevant to solar energy, sustainability, and commercial solutions.
• Collaborate with internal teams to ensure messaging consistency and alignment with company objectives.

Analytics & Optimization

• Track and report on content performance, including engagement rates, follower growth, reach, and trends.
• Use insights to refine social media strategy, improve post effectiveness, and enhance overall content quality.
• Stay updated with platform algorithm changes, social media best practices, and competitor activity.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 2 years of experience in managing brand social media accounts.
• Strong copywriting and content writing skills with a keen eye for tone, clarity, and audience engagement.
• Experience developing content strategies for both B2B and B2C audiences.
• Familiarity with social media tools (Meta Business Suite, Buffer, Hootsuite, or similar).
• Passion for sustainability, clean energy, or climate solutions is a plus.

Nice to Have

• Experience writing blog posts, newsletters, or web articles for technical or environmental brands.
• Understanding of SEO principles and how they apply to social content.
• Ability to analyze and interpret social metrics and content performance.

What We Offer

• Competitive salary with room for growth
• Flexible working hours and remote work options
• A collaborative, values-driven team environment
• Opportunity to contribute to a greener, more sustainable future
• Ongoing support for personal and professional development

Job Types: Full-time, Permanent, Fresh graduate

Benefits:

• Company events
• Free parking
• On-site parking
• Opportunities for promotion
• Pay raise
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Early shift

Supplemental Pay:

• 13th month salary
• Overtime pay

Work Location: In person

Expected Start Date: 08/11/2025