Student Recruitment Director

EDUCATION

• Bachelor’s degree in business administration, Marketing, Education, Communications, or a related field. A master’s degree is preferred.
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MINIMUM EXPERIENCE

• At least 10 years of experience in student recruitment, admissions, sales, or business development, with at least 5 years in a leadership role. Experience in a higher education or academic setting is strongly preferred.

BUSINESS UNDERSTANDING

• Expertise in student recruitment, enrollment management, marketing, admissions, and financial aid strategies, with a strong grasp of CRM/MarTech tools for recruitment efficiency. Awareness of higher education trends and competitive landscapes is a plus.

Strategic Planning & Execution

• Develop and implement overall recruitment strategies based on past campaign performance, setting clear targets per campaign for processes (TAT) and performance (CVR and NE).
• Formulate cost-effective student recruitment strategies and collaborate with the Marketing team for execution.
• Conceptualize and implement admissions-related financial assistance programs aligned with institutional priorities

Sales & Target Achievement

• Achieve enrollment targets across all programs as identified by the executive team.
• Marketing Technology, Data Analytics & Business Intelligence
• Drive implementation of MarTech tools and ensure efficiency.
• Ensure adoption of Student Recruitment Team members of use of CRM platform, working with CRM team to maintain data hygiene
• Work with Marketing to direct data analysis efforts in relation to education trends, student profiles, etc., to support strategic decision-making.

Operational Excellence & Technology Integration

• Direct the implementation of policies and procedures to support admission strategies

Stakeholder Engagement & Representation

• Represent the Institute to its prospective learners and partners, as required and needed.

Team Leadership & Development

• Mentor and coach recruitment team members, ensuring their professional growth and performance.
• Foster a high-performance culture, enabling recruitment teams to meet and exceed targets through training and leadership support.