Advertising & Creative Copywriter

About High Tide Inc.:

High Tide Inc. is a leader in the cannabis industry, dedicated to providing top-quality products and exceptional customer experiences. As the world’s second-largest cannabis retailer, we take pride in our innovative and effective marketing strategies.

Position Overview:

We are looking for a talented Advertising & Creative Copywriter to join our marketing team. You will be responsible for shaping the content vision and direction of projects from concept to execution. Your role will include developing and executing content strategies, creating compelling copy, and collaborating with various teams to produce content across multiple marketing channels.

This position requires both creative and strategic thinking, ensuring that all content aligns with broader marketing objectives and engages the audience effectively.

Responsibilities:

• Develop Retail Ads: Write compelling ads tailored to retail customers, focused on driving sales and engagement.
• Write Cross-Channel Copy: Create strategic ad copy for various marketing channels, including email marketing, social media, website content, digital ads, in- store signage, and more, to support sales and engagement efforts.
• Craft Persuasive Advertising Copy: Write clear, catchy, and persuasive copy that drives conversions across all channels, focusing on customer benefits and compelling calls to action.
• Conduct Research: Perform in-depth research to understand the target audience, market trends, and competitors to ensure the copy is relevant and differentiated.
• Collaborate with Creative Teams: Work closely with designers and other teams to develop cohesive content that aligns with the brand’s voice and visual identity. Experience in providing clear design briefs is essential.
• Focus on Customer Benefits: Emphasize the ways our products or services solve customer problems and improve their experience, rather than just listing features.
• Maintain Brand Consistency: Ensure all copy aligns with the brand voice, messaging guidelines, and marketing objectives, maintaining consistency across all platforms.
• Monitor and Adjust: Track the effectiveness of content and make adjustments based on performance metrics to ensure continuous optimization.
• Strategic Marketing Copywriting: Align all copy with broader marketing strategies, enhancing the customer journey and achieving business goals.
• You understand the nuances of tone and voice and can work within brand guidelines.
• A creative storyteller, you know how to craft engaging copy that captures attention and drives action.
• You excel at simplifying complex ideas and making them relatable and actionable for the target audience.
• You are a strategic thinker and can back up your creative decisions with solid reasoning.
• With a strong eye for detail, you take pride in maintaining high standards of style, grammar, and punctuation.
• Able to juggle multiple projects in a fast-paced setting, you consistently meet deadlines and stay organized.
• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 - 5 years of proven experience as a copywriter, with expertise in writing retail ads and customer-focused copy.
• Experience working with designers and creating clear design briefs (required)
• Experience with ad copywriting that drives conversions (required)
• Bonus: Email copywriting experience is a plus.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing strategies and tools.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proficiency with digital marketing tools and analytics platforms is a plus.

Who You Are:

• You understand the nuances of tone and voice and can work within brand guidelines.
• A creative storyteller, you know how to craft engaging copy that captures attention and drives action.
• You excel at simplifying complex ideas and making them relatable and actionable for the target audience.
• You are a strategic thinker and can back up your creative decisions with solid reasoning.
• With a strong eye for detail, you take pride in maintaining high standards of style, grammar, and punctuation.
• Able to juggle multiple projects in a fast-paced setting, you consistently meet deadlines and stay organized.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 - 5 years of proven experience as a copywriter, with expertise in writing retail ads and customer-focused copy.
• Experience working with designers and creating clear design briefs (required)
• Experience with ad copywriting that drives conversions (required)
• Bonus: Email copywriting experience is a plus.
• Bonus: Knowledge of cannabis and smoking accessories.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing strategies and tools.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proficiency with digital marketing tools and analytics platforms is a plus.
• Strong understanding of customer behavior and marketing principles.
• Bonus: Knowledge of cannabis and smoking accessories.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing strategies and tools.
• Ability to work collaboratively in a fast-paced, remote environment.
• Proficiency with digital marketing tools and analytics platforms is a plus.

Why Join Us?

At High Tide Inc., we value creativity, innovation, and collaboration. Join our team to shape the future of cannabis marketing while working in a flexible, remote environment. We offer competitive compensation and opportunities for professional growth in a rapidly expanding company.

How to Apply:

If you are a creative thinker with a passion for writing and marketing, we want to hear from you! Please submit your resume, cover letter, and a portfolio of writing samples demonstrating your skills and creativity.

The job posting reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job. There may be additional duties, responsibilities, and qualifications for this job.

Please note that candidates applying for openings must be authorized to work in Canada.

We thank all applicants in advance for their interest, however, only those selected for an interview will be contacted.

High Tide has been named one of Canada's Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail's Report on Business Magazine and was ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2024. To discover the full impact of High Tide, visit www.hightideinc.com.

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