Area Sales Manager

Key Responsibilities:

• Lead, mentor, and motivate boutique and department store managers and staff.
• Set clear performance expectations and provide regular feedback and coaching to improve employee performance.
• Ensure the development of a cohesive and customer-focused team culture.

2. Sales and Revenue Generation:

• Develop and execute strategies to maximize sales, profitability, and market share within your area.
• Monitor and analyze sales trends, customer feedback, and competitor activities to identify opportunities and threats.
• Implement sales targets and action plans to achieve and exceed sales goals.

3. Inventory Management:

• Oversee inventory levels, stock turnover, and merchandising standards in all stores.
• Collaborate with inventory control teams to optimize stock levels and minimize losses through theft or damage.

4. Customer Experience:

• Ensure that boutique and department store personnel provide exceptional customer experience and maintain a welcoming and professional environment.
• Address customer complaints and concerns promptly and effectively.

5. Operational Efficiency:

• Implement and enforce company policies, procedures, and standards across all stores.
• Optimize store layouts and visual merchandising to enhance the customer shopping experience.
• Monitor and control operating expenses, including labor costs and overheads.

6. Learning and Development:

• Identify training needs and facilitate training programs for store employees to enhance their product knowledge and customer service skills.
• Foster a culture of continuous learning and growth within your team or organization.

7. Performance Evaluation:

• Conduct regular performance evaluations and assessments of boutique and department store personnel.
• Recognize and reward top performers and address performance issues promptly.

8. Compliance and Safety:

• Ensure that all stores adhere to legal and safety regulations.
• Implement loss prevention measures to safeguard merchandise and assets.

9. Reporting:

• Prepare and submit regular reports on sales, inventory, and operational performance to higher management.
• Provide insights and recommendations to improve overall area performance.

10. Expansion and Market Development:

• Collaborate with the senior management team on opening new boutiques or department stores within your designated area.
• Participate in market research and competitor analysis to identify growth opportunities.

• Minimum Qualifications: Bachelor's degree in business, retail management, or a related field.
• Five (5) years of experience in the retail apparel and fashion industry, with a proven track record of successful management.
• Strong leadership and team-building skills.
• Excellent communication and interpersonal abilities.
• Analytical and problem-solving skills.
• Proficiency in using retail management software and systems.
• Knowledge of current fashion trends and customer preferences.
• Ability to work in a fast-paced and dynamic environment.