Assistant Manager (Loyalty Marketing, Gaming)

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Summary

Support the strategic growth of Marina Bay Sands’ loyalty marketing programs, with a focus on marketing planning, campaign execution, and operational excellence. This role is responsible for enhancing the end-to-end customer experience across the property, ensuring all loyalty benefits and privileges are effectively delivered and operationalized. Working closely with cross-functional stakeholders, the Assistant Manager ensures loyalty initiatives are executed seamlessly, on time, and in line with Marina Bay Sands premium brand standards to drive member acquisition, engagement, retention, and tier progression.

Job Responsibilities

• Support the development and continuous enhancement of loyalty programs, including identifying opportunities for new benefits, privileges, and business growth
• Plan and execute loyalty campaigns, offers, and program enhancements to drive acquisition, retention, engagement, and tier progression - managing end-to-end delivery from planning, approvals, and setup to post-campaign reporting
• Collaborate with cross-functional stakeholders to deliver campaign and promotion, including defining campaign frameworks, success metrics, and system requirements
• Develop and manage member communications across channels, including briefing, production, and deployment of marketing collateral, to drive engagement and ensure consistency with brand standards
• Ensure all loyalty benefits, promotions, and privileges are accurately implemented and operationally ready, including alignment with business units and system setup requirements
• Support the planning and execution of loyalty-related events and member experiences in collaboration with Special Events and Operations teams
• Track, analyze, and report on campaign performance to generate insights and support continuous optimization
• Handle internal and external queries related to loyalty programs, and support ad hoc projects and administrative requirements as assigned

Job Requirements

Education & Certification

• Bachelor's degree holder related to Marketing or Business
• Excellent command in MS Office Suite and good knowledge in MS Project

Experience

• Minimum 3 years of experience in marketing, campaign execution, or collateral production preferred
• Experience in loyalty marketing within casino, integrated resort, retail, travel, and financial institution environment, both on marketing and operational levels, will be an advantage
• Exposure to campaign analytics, CRM systems, or marketing automation tools is preferred

Other Prerequisites

• Strong attention to detail with excellent organizational and coordination skills
• Strong interpersonal and communication skills, with the ability to manage multiple stakeholders
• Strong analytical and numerical skills, with proficiency in Excel
• Ability to work in a fast-paced, dynamic environment with tight timelines
• Bilingual in both English and Chinese, with excellent reading, writing, and speaking skills required for translating and Chinese marketing content development
• Positive attitude, proactive mindset, and a strong team player

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.