Category And Channel Development Manager

• Drive and lead development and application of category growth strategies tailored to channels and customers; ensure integration into key planning processes (e.g., Annual Commercial planning, IBP, Brand Planning).
• Lead and define long-term Point of Purchase (PoP) strategies by account, tailoring them by channel and customer to unlock growth opportunities and bring the PoP vision to life.
• Lead strategic customer engagement and Joint Business Planning (JBP); drive acceptance of opportunities through account planning and range reviews.
• Act as the conduit between Sales, Commercial Planning and Marketing teams; represent Category and Channel in internal forums and ensure alignment across business priorities.
• Provide regular updates on category performance and shopper insights to inform decision-making and uncover channel/customer growth opportunities.
• Lead and develop the Category Growth & Perfect Store Manager (s), supporting performance management, talent reviews, and succession planning.

About You

• Tertiary qualifications in Commerce or Marketing (highly regarded)
• Strong FMCG experience in Sales, Category Development, or Marketing.
• Proven experience developing and executing category strategies
• Strong people leadership experience
• Skilled in strategic thinking, customer focus, and delivering results in a commercial environment.
• Demonstrated ability to manage complexity, influence stakeholders, and align cross-functional plans.
• Expertise in integrating category and customer strategy, range reviews, and point-of-purchase execution.

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

We are a Circle Back Initiative employer and commit to responding to all applicants.