Content Creator - Hallpass & Lupessa

HallPass is hiring a Content Creator for two of our restaurants: HallPass and Lupessa, side by side at The Gateway in downtown Salt Lake City. This is a creative, self-directed role for someone who can walk into a restaurant, see the story worth telling, and turn it into content that gets people in the door.

You will own the day-to-day content engine for both brands at once. You will build each brand's voice, keep its channels active, and grow its audience. We are looking for a true self-starter who can get the job done without being managed shot by shot. You won't be micromanaged, but you won't be stranded either. You'll work directly with the owner and each restaurant's managers, who open doors, flag what's coming, and get you the access you need. A small category of content (promotions, pricing, and anything featuring staff or guests) gets a quick sign-off before it posts.

What you'll do: plan, shoot, and edit photo and video content for both restaurants (food, drinks, atmosphere, events, staff, and behind-the-scenes moments). Build and maintain a steady content calendar for each brand. Write captions and short-form copy that match each brand's voice. Manage day-to-day posting and community interaction across Instagram, TikTok, Facebook, and other platforms as they make sense. Spot trends and local moments and act on them while they are still relevant. Track engagement and reach data and adjust on your own. Coordinate with each brand's team to capture new menu items, promotions, and events. Film staff and guests the right way: staff appear on camera by consent, identifiable guests only with permission. Work inside company-owned brand accounts, and keep an organized content library in HallPass-managed storage. Everything you create in this role belongs to HallPass.

What we're looking for: demonstrated experience creating content for brands, businesses, or a strong personal following (a portfolio or links to your work are required). A strong eye for photo and video plus hands-on editing skills, especially short-form video for Reels and TikTok. A genuine self-starter who can run both brands independently. Comfort juggling two distinct brand voices. Reliability, organization, and the ability to consistently hit a posting cadence. Flexibility to shoot when hospitality actually happens: evening service, weekends, and events are where the best content lives. Current on social platform trends. Must be at least 18 years old and authorized to work in the United States.

One thing to know before you apply: we hire on the work. If you can't share links to content you've made, even if it's just your own account you grew, this isn't the right fit yet.

Nice to have: graphic design skills (Canva, Adobe, or similar), food or beverage styling and lighting experience, paid social or ad-creative experience, a background in hospitality or restaurants.

Why this role: this is a rebuild, not a maintenance job. Our restaurants have been on social for a while, but the content has never matched what actually happens inside these establishments, and we are ready to change that. You get two amazing establishments, side by side at The Gateway: HallPass, Utah's first food hall, with six concepts under one roof including its own bar, and Lupessa, a modern Italian restaurant with an artisanal bread service, weekend brunch, and live piano on weekends. Two distinct brands that need two completely different voices. Real access: kitchens, events, staff, and the behind-the-scenes moments guests never get to see. Everything you make gets published, and you'll see it work in the real world. A post goes up, and guests come through the door. Full-time stability doing creator work, a combination that is rare in this industry.

To apply, complete the application on our hiring site. It takes about 15-20 minutes, and we actually read the written answers. Your work links matter more than anything you type.

https://hire.hallpass.ai/hallpass/content-creator-hallpass-slc

HallPass is an equal opportunity employer. We hire based on your work and what you can do, not race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status. If you need an accommodation or a different way to apply, email forest@swerved.com and we'll make it work.

Pay: $40,000.00 - $60,000.00 per year

Work Location: In person